5 Manufacturing Marketing Trends You Don’t Want to Sleep On

  • Content Marketing and Strategy
5 Manufacturing Marketing Trends You Don'T Want To Sleep On 1

Digital marketing is touching every B2B sector, including the manufacturing industry. It’s important for leaders in the manufacturing industry to stay abreast of the latest manufacturing marketing trends to generate quality leads for your sales team.

Find out how digital marketing is paving a new way to connect with potential customers and current clients, streamline operations, and innovate in a crowded marketplace.

Manufacturing Marketing Trends to Help Generate Leads

Gone are the days when manufacturing was all about heavy machinery and manual processes. Now, it’s a blend of the latest technology and strategic digital marketing to promote your product or service. Take a look at this information about what’s trending in your industry.

1. Content Marketing: Storytelling That Resonates

Blogs, social media posts, landing pages, case studies, a portfolio of completed work, and video content housed on your company’s website all have the power to create brand awareness and connect with your target audience.

A strong content marketing strategy can amplify your message and engage audiences more effectively, generating warm leads for your sales team.

The key is consistently delivering content to your audience throughout their decision-making journey. Regularly publishing content will help shorten B2B sales cycles and create regular engagement with prospects – as well as influencers that impact the final purchasing decision.

2. Personalized Email Marketing Campaigns

Digital marketing is all about the personal touch for B2B companies in manufacturing. Email campaigns tailored to client preferences, order history, or interactions can lead to better conversions. Platforms such as Hubspot and other options can help you build email templates, grow your list, and deliver the right message at the right time.

3. AI-driven Customer Service

Picture this: A friendly digital assistant, available round the clock, ensuring every query from your customer is addressed. AI is aiding manufacturing companies by ensuring there is an available touchpoint anytime your target customer engages with your website.

4. E-commerce Integration

Manufacturers can no longer rely solely on traditional methods of completing purchase orders. E-commerce platforms are the new norm for supporting B2B transactions. Using e-comm services can help create a more efficient handoff from marketing to sales, streamline the overall sales process, and broaden your reach.

5. Data Analytics

From client behavior to tracking conversions, data analytics for manufacturing companies can provide invaluable insights.

Tapping into real-time data can help unravel patterns in each customer’s journey. You’ll also have a better understanding of consumer behavior, allowing you to make informed decisions about where to allocate resources.

How Do These Trends Compare With Previous Years?

There is a surge in tech-driven approaches to support marketing in the manufacturing industry. While traditional marketing approaches are still relevant, the tools and strategies have changed, all thanks to digital advancements.

Embracing these trends isn’t about hopping on a bandwagon; it’s about survival, growth, and establishing authority in a digital-first world. Taking this initiative will increase the opportunity to realize a positive return on your investment in marketing.

Get Started with a Digital Marketing Audit

Manufacturers need to constantly review their marketing strategies to keep up with where their customers are going. Recent changes to technology and the demographics of your target audience have ushered in the need for digital marketing.

Are you ready to transform your manufacturing business by implementing these trends? Consider getting started with a digital marketing audit.

Our team can review your current use of digital marketing, provide education to your team on the value of digital marketing, and identify opportunities to implement manufacturing marketing trends.

Together, we can help your business take the next step toward engaging with manufacturing customers in a more effective way that delivers results.


1. What makes content marketing the crown jewel?

Content marketing isn’t just about selling; it’s about connecting, sharing stories, and building relationships that last.

2. How can a manufacturer initiate a digital marketing journey?

It begins with a vision. Understand your audience, align with platforms that resonate, and invest in the right digital tools.

3. Is e-commerce a fit for all manufacturing niches?

While not universal, most sectors, especially those with consumer-centric products, are riding high on the e-commerce wave.

4. How significant is the role of data analytics in decision-making?

It’s paramount. Data analytics offers actionable insights, making decision-making more accurate and efficient.

5. Does AI measure up to human customer service?

While tools like AI chatbots are proficient and always available on your website, the warmth of human interaction remains unparalleled. They’re teammates, not replacements for your highly-trained customer service and sales team.

6. How can a manufacturer start with digital marketing?

Let’s start with a digital audit for your business. Through this process, we can help identify areas of growth, platforms that resonate with your target audience, and where you can get started on your digital marketing journey.

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