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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s incomplete. The management of marketing efforts is a rhythm, not a role. It’s the recurring structure of planning, executing, measuring,
- by Terri Hoffman
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As everyone continues to adjust to the new environment and learns to work from home, there is an increased focus on maximizing productivity. One easy way is to get the...
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Knowing when to send out your company’s latest message on social media is a constantly changing quest. We all want to maximize reach on LinkedIn, Facebook, Twitter, and Instagram, but...
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Google My Business (GMB) has progressively increased in value to small businesses. Now, it’s to the point where you need to start thinking about GMB as a social media platform...
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Let’s be honest, the past month led to a complete whirlwind of changes. School is canceled, you can’t go get your favorite margarita on Taco Tuesday, toilet paper has somehow...
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The changes we have all experienced to our work habits and personal routines is something we never could have imagined at the start of the year. Restrictions on leaving the...
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In the early stages of developing a marketing strategy, it’s not uncommon to feel like you are faced with an overwhelming amount of possibilities and approaches. This is why businesses...
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When it comes to B2B content marketing, we’ve all been there before. You have this wonderful idea for an article for your business. So, you spend a considerable amount of...
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More than 50 million organizations around the world use LinkedIn pages. With a number that large, it’s no surprise that LinkedIn is constantly updating and changing their platform to make...
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When historical business leader Dale Carnegie wrote “How to Win Friends and Influence People” back in the 1930s, he never could have imagined how much the power of influence would...