Well-written blogs are among the most effective marketing tools to communicate valuable information to your target audience and compel them to take action. Unfortunately, there are a lot of bad actors when it comes to blogging, which is why you need the support of a digital marketing agency to ensure that your company’s blog content is top-notch and effective!
At Marketing Refresh, we deliver superior blog content that elevates your business and is tied back to a content strategy. Do you want to grow your audience? Convert more sales? Educate your audience? Promote a new service? Talk about an industry development? Celebrate a win? Relay a news update? We will tell your story through effective blog content.
So, if you’re wondering is blogging dead, then I have the answer for you. No! You just need the right team on your side that is passionate and dedicated to producing content that helps your business achieve your desired goals.
Overcoming Challenges With Blogging For Your Business
If we’re being real about blogging, one of the challenges with embracing blogging is the name itself. In the early days of blogging, the reputation of a blog was loosely connected thoughts or ramblings posted on someone’s personal or professional website. You may recall the hilarious Bob Loblaw Law Blog from Arrested Development as an example.
Then, “blogging” became associated with poorly-written content that was mass-produced for SEO purposes to try to reach Page 1 of Google Search. Lately, “blogging” has been commoditized because of the emergence of platforms that attempt to auto-generate blog content using AI.
Here’s what I’ll tell you. Nothing can replace a compelling piece of blog content that is written and edited by a team of content experts who are passionate about producing content that delivers results for your business. That can’t be manufactured. It requires the human touch of a team that understands your business, can adapt to changes in your business, and can help you reach your audience to drive them to take a desired action.
How Blogging Can Help You Achieve Business Goals
Consider this example of a client that we have worked with for several years. We started off producing blog content that was educationally focused on building up credibility in their industry. This tied to their business goal to establish authority in their space. We used the blog content to build up their email list and sales leads, generate targeted traffic through Google search, and leveraged the content on social media to reach a wider audience.
Eventually, the client wanted to shift gears for the blog content to be more sales-driven to generate interest in their products. We adjusted the content strategy to produce more bottom-of-the-funnel content stressing the benefits of the client’s products. This resulted in a dramatic uptick in product interest and revenue opportunities.
This is just one example. There are so many different ways to utilize blog content to reach your target audience and drive them to take action to achieve the results you’re looking for.
We start where you are by understanding your business goals; then, we create a blog content strategy that works for your business. We follow through by producing top-shelf blogs that address the pain points your customers are experiencing, hit on key topics in your industry, and help your readers engage with your company.
As someone who has written or edited tens of thousands of blogs over the past 20+ years, I think of it as putting together a puzzle. Every blog is a new puzzle that is different than the previous puzzle.
As the content manager and senior copywriter for Marketing Refresh, I ensure that every piece of the puzzle is carefully arranged to tell a compelling story, eventually resulting in a complete puzzle that aligns with your business goals. This requires the expert touch of a team of strategic content marketers. We are that team!
Work With Marketing Refresh to Create Blogs For Your Business
Blogging may not have the best reputation, and it may not sound ultra-professional in some settings. (Some clients prefer the word “article” over “blog,” which is fine with us!) Whatever you want to call it, blogging is effective when handled correctly.
Blogging is not dead. It’s just been mishandled through the years. We don’t take shortcuts when delivering blog content for your business. For me personally, I wake up thinking about blog content for our clients, and I go to sleep thinking about the next day’s blog puzzles.
Reach out to us to have a conversation about how blogging can be an effective tool to attract your target audience and generate leads. You’ll see how passionate we are about turning well-written blogs into revenue opportunities for your company. Contact us today to get started!