There are many different ways to market your small business in Houston. The traditional way of thinking about Houston small business marketing is using print ads, TV/radio, or the local yellow pages to get the word out about your company. While those may be effective in some respects, you can get even more return on your marketing dollar by utilizing digital marketing.
How Can Digital Marketing Help a Small Business in Houston?
Your customers are online. Whether you’re a B2C retailer looking to generate more sales of your products, a real estate agent looking to attract homebuyers in Houston, or a B2B oil and gas company with a 6-month sales cycle, your customers are searching online for information about your industry or about your company.
You need to meet your audience where they are. And, digital marketing is an effective means to target the right customers with the right message at the right time.
Just check out some of these statistics about the need to have a strong online presence and the need to use Internet marketing to reach the right customers.
- 97% of consumers searched online to find a local business.
- 49% of your customers are using Google to discover a new product.
- 46% of all searches on Google are seeking local information.
- 70% of users will learn about your products through content, not traditional ads.
While we could go on about the value of using digital marketing to promote your company and connect with your customers, you probably just want to know what tools you should deploy. After all, there are so many different ways to use digital marketing to help your business grow.
Marketing Refresh + Your Houston Small Business
We know there’s a lot of Houston marketing agencies near you that could help out. Some use different approaches, tools, and strategies compared to others. You may be wondering what tools we have in our digital marketing toolbox to help you better target, reach, and convert customers.
As a full-service digital marketing agency, we offer everything that a small business owner needs to attract the right customers and convert sales.
Our services include:
- Marketing strategy to help you spend your budget effectively
- Branding and messaging to help you articulate your value to the market
- Website design, website refresh, and other web design services
- Blog content, email marketing, and social media marketing
- Content strategy to help you deliver content effectively
- Search engine optimization (SEO) to help your content rank higher in search engines
- Video production, photography, and other forms of visual media
- Reputation management to support your business’s online reviews
- Paid search ads and Landing Pages to reach a specific audience
- Mobile optimization to reach customers on their smartphone
And, because we know Houston so well, our small business marketing agency can help you decide on the most effective ways to utilize these services to reach the exact customers you want to reach.
You may only need a handful of services to effectively reach your audience and generate sales. Or, you may need an entire digital strategy to generate the type of leads and activity you need to help your business grow.
Don’t worry, we work with companies in so many different industries that we can quickly understand your needs and work with your budget to strategize the best way to market your company online.
Why don’t you give us a call or drop us a note about how we can help your business? Let us know how we can help market your company in Houston!