Whether you just opened your doors or you’ve been in business for years, navigating social media for your business can be tricky! You want to stay on trend while also providing helpful or useful information and solutions to your audience. And if you’re on LinkedIn (which we definitely recommend you do), you want to keep things professional without putting your followers to sleep.
So, you may be asking yourself, “how do I make my LinkedIn business page stand apart from the competition?”. We’re so glad you asked! Here are three tips to help optimize your Linkedin business page to grow your following and ultimately grow your business.
1. Complete Your Page.
Did you know that complete pages get 30% more weekly views? Start with your banner and profile photos, since they are the first things that your audience will see when they come across your LinkedIn business page. You’ll want to give your page a cohesive look while staying on brand with your other social media pages as well.
Next, you will want to make sure that you fill in your overview and organization information sections so that your audience can get a better sense of who you are as a company. This is where you can touch on what your company does, your company values, and your mission.
2. Tailor Your Content to Your Target Audience.
You likely already know your audience base extremely well. Your page’s voice should relate and speak directly to your audience. Creating content that answers their questions or solves their problems will keep them wanting to come back next time, which inevitably only builds your brand as a credible go-to source! Now that’s a win-win.
Don’t forget to include content about your company culture too! Not only does your audience want a quality product, service, and information, they also want to know that your company is filled with good people who are doing great things! This ensures that they are putting their money into a quality company they can be proud to partner with.
3. Post Often.
Once you’ve nailed down who you are writing for, then post, post, post! Your LinkedIn business page won’t see much engagement from your audience if you only post once every few weeks. Companies that post weekly see a 2x lift in engagement with their content – and posting content with images even more so!
Planning out a content strategy will help you stay ahead of the curve and hopefully ahead of your competition! Visuals thrive on social media too! So, incorporating infographics, videos, and industry blogs and articles are great things to post to your LinkedIn business page.
Ready to Perfect Your LinkedIn Business Page?
We know this looks like a lot if you’re not already familiar with LinkedIn, but that’s where we can help! At Marketing Refresh, we understand that what may work on Facebook or Instagram may not work for LinkedIn as well. We can help you tailor your content and promote your brand so that your target audience finds you on their next search.
Give us a call today and see how we can help you optimize your LinkedIn business page to stand out in your industry!
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