As a business owner, you know that social media is important but it can be hard to know what social media tactics can increase your likelihood of gaining new customers and keeping current customers engaged. Facebook has recently released interactive ads that can help your company increase brand awareness, engagement, and identify consumer opinions.
What Are Interactive Ads?
Interactive ads are a way for users to enjoy a more immersive experience with an advertisement. Interactive content is 81% more likely to grab a consumer’s attention than static content, according to the Content Marketing Institute. This type of advertisement is a great way for a business to engage with users and encourage them to spend more time on their advertisements instead of just scrolling by.
What Interactive Ads Does Facebook Offer?
Facebook has recently released two types of Interactive Ads that allow businesses the opportunity to engage with their ideal target audience.
Video Poll Ads
Video poll ads are now on Facebook due to their success on Instagram Stories Ads. Poll ads allow a user to answer a question by picking from two options. For example, the question could be “Do you like our queso or guacamole better? And the user could choose to answer with “queso or guacamole”. In Facebook’s early findings of this feature, five out of nine brand lift studies, said poll ads increase brand awareness more than traditional video ads.
Augmented Reality Ads
Augmented reality (AR) ads create an immersive experience for users. It allows companies to reach out to consumers in an interactive way. It also allows the user to try on or try out a product they might be interested in buying. For example, a Facebook user could use their smartphone camera to see what a piece of furniture could potentially look like in their living room. The global AR/VR market has the potential to reach $94.4 Billion by 2023. With the market expecting to increase dramatically in the next few years this type of advertising won’t be going away anytime soon.
Why you should use them?
Video Poll Ads and Augmented Reality ads can help your business stand out from competitors. Interactive advertising enables your company to do three things.
1. Increase Brand Engagement
74% of Facebook users visit Facebook Daily. That gives your business a huge opportunity to engage with your audience. With video poll ads and AR ads the consumer feels immersed in the brand. For example, with AR ads consumers feel they have the opportunity to try out a product with no string attached. They can visualize what something would look like on them or in their near surroundings letting them take a deeper dive into eCommerce. When the user can actually see what the product does for them rather than just picture it. When it comes to video polls, the user has the opportunity for their favorite business/brand to hear their opinions and they feel more valued increasing their likelihood to engage with your business again.
2. Increase Brand Awareness
In order for your business to be successful people need to know who you are and what makes you different. With 93% of social media advertisers using Facebook ads your business needs to do something different to stand out.
3. Figure Out What Your Consumer Wants
When it comes to running a business you can only know so much about what your customer/client wants. Through the use of video poll ads, you can find out exactly what they want. Not sure what food product a customer would like to see in your restaurant, you can ask them. Wondering what your client values more in customer service you can ask them that too. VIdeo poll ads can help your business make the right decisions for your consumers.
Unsure Which Ad is Right For You? We Can Help
The social media industry can be hard to keep up with and deciding what type of social media advertisement to run for your business can be even more confusing.