In a world where social media is used daily and communication happens in seconds, it’s no surprise that consumers want a quick response from businesses. Responsive communication with your consumers is essential. “60% of people wished they could message more businesses,” according to a study done by Facebook. With the majority of users wanting to engage with businesses through instant messaging it’s time for your business to use it.
What is Instant Messaging?
Instant messaging is a type of online communication that offers real-time text transmission over the Internet. Social platforms such as Twitter, Instagram, and Facebook utilize this tool. Instant messaging differs from live chat which is hosted on your own website. Instant messaging allows you to meet consumers where they are — in social media. And like live chat, a benefit to using instant messaging is your business can respond to a consumer within minutes.
Social media users love this type of communication because they don’t have to wait for a response through email or stand by on hold for what seems like an eternity to talk to an employee. They can ask their questions or express their complaints, see if the business has read their message and get a response all before their favorite show ends on Netflix.
So why should you consider instant messaging?
1. It Provides An Opportunity to Grow Your Business
Over 2.5 billion people use social media, making this is an amazing opportunity for a business to communicate with current and potential customers. And according to Medium, “An average social media user spends 2 hours and 23 minutes on social media daily” — that’s more than 70 hours a month! With users spending a significant amount of time on social media, your business has countless opportunities to connect with your ideal customer.
2. Instant Messaging Increasing Customer Satisfaction
In today’s digitally-influenced society, many people prefer text communication to a phone call. If your customers are reaching out to you on social media, you need to respond! When a customer doesn’t feel heard, they’re unhappy and are more likely to move onto another business who offers a similar service or product.
3. Increase Conversion Rates and Get More Customers
One of the biggest challenges a business faces is converting potential leads into customers. When a customer doesn’t feel heard or can’t easily ask a business their questions they’ll move on to your competitor. Instant messaging is a win-win for both your business and the consumer because you save time. Businesses who have implemented live chat have seen conversions up by 45%. Converting potential consumers is hard enough and a simple tool like instant messaging can help your business accomplish this.
Unsure What Type of Marketing is Right for Your Business?
With so many different forms of marketing, it can be hard to figure out what is best for your business. Marketing Refresh can help you come up with the right marketing plan that will help you reach your ideal customer and convert more leads. To get started on your customized marketing plan, contact us today!
