It’s clear from this great visual from the folks at HubSpot that blogging has a direct positive impact on the number of leads for both B2B and B2C companies. These stats should at least convince a small business owner to discuss the possibility of a blog further.
Of course there is more to consider: who will write the blog, manage the blog on an ongoing basis, design and build the blog, drive traffic to the blog, etc. All great strategic questions that should be reviewed and discussed prior to diving in.
[Visit Social Media B2B Website’s 10 Business Blogging Best Practices for some additional great thoughts.]
What are some other things you are either considering or considered prior to starting your blog?
Image Source: State of Inbound Marketing Lead Generation Report – https://bit.ly/cVMpkn