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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing actually helping us grow?“ The gap between what marketing is measuring and what leadership needs to know is the vanity
- by Terri Hoffman
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Last week we talked with Fluid IT Services CEO Wade Yeaman about how they have leveraged the practice of marketing to help their brand and online presence grow. This week,...
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From our experience working with business owners and leadership teams, it’s common for them to get so buried in their management responsibilities and client delivery, that they have no mindshare...
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There’s a lot of misconceptions out there about what a blog is, because the definition of that word has evolved. A blog started out as what people today would call...
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When Marketing Refresh began, I was looking for anything I could do to help small or medium sized businesses with their marketing efforts. There’d be things like a writing project,...
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Before you hire a professional services firm, do you do any research of them online? Statistics from a Hinge Marketing study show that the majority of people are logging in after...
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As you’re building a brand, you have to think about the integrity and consistency of your brand and how it is represented online. You want to control as much as...
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We often discuss with our clients how social media can improve their business positioning. Many people think that LinkedIn is a place that allows them to publish their job responsibilities...
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One of our clients, an account development coach, is always stressing to us about how sales isn’t a numbers game. In considering his conclusion, we began discussing how it’s a...
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Fair warning! This blog post includes lots of interesting statistics!! Did you know that 100 million Internet users watch video every day? In 2010, an Implix email marketing survey found...