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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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With Thanksgiving on the horizon, it’s that time of year to be thankful. And while there are many things to be thankful for, often a warm meal doesn’t make the...
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Down the rabbit hole, he went, chasing search marketing trends to help clients increase visibility. He appeared in Dallas at the State of Search conference and spent two days networking with some...
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Success is a never-ending cycle of taking what you can, so you can give what you get. In other words, collect every bit of knowledge possible, share it with others,...
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ICYMI: We attended the Houston Interactive Marketing Association (H/IMA) 2016 Interactive Strategies Conference at the Queensbury Theatre yesterday… and it was AWESOME! First off, great job to the H/IMA members...
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A select group of individuals recently had the opportunity to see where our digital marketing company hones our craft. Some called it an open house, others called it a client...
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A marketing strategy is a part of running a business. You have to attract customers to grow. At Dealer Marketing Refresh, we have decades of marketing and automotive experience and...
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Blogs are powerful. A blog can improve your companies search position, leading to an increase in revenue. For the largest impact, your content needs to be optimized for search engines...
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Boss Lady is a term of endearment for the woman who not only writes our checks but helps us grow. Clients call her Terri, her kids call her mom, and...
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Think Beyoncé, not Liam Neeson. If you like a content strategy, then you should put a ring on it. Nothing says long-term commitment like a ring. And for marketing results,...