You want your site to appear on the first page of Google for relevant keywords because greater visibility leads to more website traffic, and often higher revenue.
If you don’t have the budget to create an SEO-focused website from scratch, there are some tactics you can implement on your current site to increase traffic.
Add Video Content
Focus on Speed
The goal of search engines is to provide the correct information in the fastest way possible.
Your website will be penalized if it takes more than a few seconds to load, so we suggest reducing image sizes and resolutions to the bare minimum (under 100kb). It’s possible to have a clean and sharp image without it being a huge file.
Removing unused or unnecessary plugins as they tend to use a lot of resources and slow down your site tremendously.
Invest in a great hosting provider. Pay the extra money to make it as fast as possible.
Be Mobile Friendly
To increase traffic to your website it needs to be easy to navigate on a mobile device because that’s where over 50 percent of searches come from.
Here are some tips from our friends at Hootsuite on how to create a mobile-friendly website.
Run Facebook Ads
Facebook is one of the most popular websites on the internet, right behind Google and YouTube.
By running highly-targeted ad campaigns that link back to your website and posting regular content, you can capture some of their 1.23 billion active users. And let’s not forget about ad retargeting. This is a tactic that allows you to target users who have previously visited your site with an ad from your company when they are on Facebook.
Submit Local Listings
Remember the days of opening your front door and finding that massive yellow book with all of the names and phone numbers in it? Yeah, me either. The reason why is that the phone book has died, or at least the printed copy. Now the phone book lives in all of our pockets, and it looks like a smartphone.
Having a presence on sites like Yelp, Yellow Pages, Facebook, Glassdoor and the Better Business Bureau (BBB) are great ways to build links.
When your customers Google search a phrase from their computer or smartphone these reviews and listings are helping to feed their search, so don’t miss out on this easy opportunity.
There is a much larger strategy that comes into play when considering how to manage all of these listings, and we can certainly help with that as well!
Write For People, Not Robots
It may seem like a great idea to write content filled with the keywords you want to rank for, but this is called ‘Keyword Stuffing’ and is something search engines will penalize you for.
Instead, write relevant and readable content, and the appropriate keywords will come naturally. The main point is to write something that your target audience would want to read, and remember…you’re not targeting a robot.
Hire Marketing Refresh
The most efficient way to increase traffic to your website is by hiring a Houston marketing agency to create and implement a content marketing strategy that follows SEO best practices.
Contact Marketing Refresh Today, and let us use our talents for you!