Our Houston digital marketing agency has sowed, cultivated, and harvested successful marketing strategies for clients in the healthcare, manufacturing, education, automotive, financial and other industries since 2009.
Do you know what most of these clients have had in common?
They hired Marketing Refresh because they weren’t exactly sure what they should be doing and when they should be doing it.
Let the following be a starting point for potential clients seeking the same answers, and an invitation to contact us for your own digital marketing strategy.
The Right Crop
The most common ongoing content marketing activities we recommend our clients plant each month are:
- Four or more blogs/news stories
- One or more videos
- One email newsletter
- Ongoing Search Engine Optimization (SEO)
- Eight or more social media posts on applicable platforms
This content should be influenced by your business development team and include the information customers are actively seeking. When used together with a keyword and content strategy, these activities create the constant stream of online awareness needed to gain attention from your target audience.
Increased Awareness -> Improved Engagement -> Impressive Revenue
You’ll break through the dirt if you commit to the digital marketing strategy above, but to really tower over your competition you need to enhance your strategy by running special campaigns during key times in your audience’s buying cycles.
Things like a new product launch or special program announcement should be included in your ongoing content, but creating a landing page and investing in Pay-Per-Click (PPC) or Social ads can act as a high-powered fertilizer and maximize visibility when you know your market is actively planning their budgets.
Once again, you need to make sure your efforts align with the priorities of your business development team.
Marketing and Sales Go Hand-in-Hand
The plan is to plant marketing seeds that create demand, and ultimately drive more leads that your sales team can harvest and grow into new revenue for your company.
When to Harvest
You should ALWAYS be planting marketing seeds that increase your brand visibility and turn into leads.
Don’t wait until the end of the year, the end of the quarter or the end of the month to start thinking about your marketing strategy.
For growth, you need to get your digital marketing seed in the ground now.
Contact Marketing Refresh for Help… we’ll bring the tools!