Having a modern website is crucial for any business – in any industry. For industrial B2B companies, having a mobile-friendly website is becoming increasingly important to reach your sales goals.
With more and more buyers using their mobile devices to perform research before buying your product or service, neglecting to optimize your website for mobile can lead to missed opportunities to turn a prospect into a customer.
Learn about the power of a B2B mobile website, why you need to optimize the mobile version of your site, and how a digital marketing agency can help modernize your site across all platforms.
What’s the Big Deal with a B2B Mobile Website?
A driving factor in the market is that B2B buyers want more self-service opportunities to perform research and investigate your company before speaking with a sales rep. In fact, the latest research indicates that 77% of buyers fall into this category.
With the rise of mobile usage throughout the decision-making process, having a fully optimized mobile website is crucial for reaching potential buyers and providing them with a seamless buyer’s journey. Delivering the right experience from desktop to mobile enhances your credibility as a company and improves your chances of converting prospects into customers.
For example, let’s say that your target buyer has to involve several different decision-makers in the buying process. One of these conversations could occur during an in-person meeting where your prospect pulls up your company website on their phone to share information. How will that conversation go if the mobile version of your site looks outdated or has a poor user experience?
If you can provide prospects (and other decision-makers) with the right information on the right platform, it will increase your chances of success.
Why Should You Optimize the Mobile Version of Your Site?
One of the key factors that impacts the success of a website is search engine optimization (SEO). This refers to optimizing your website content, layout, design, and visual elements to rank higher on search engine results pages for relevant keywords.
And, with search algorithms favoring mobile-friendly websites, implementing SEO strategies for your B2B mobile site is essential. Research has shown that failing to optimize your mobile site can result in lower search engine rankings and decreased visibility for potential customers.
Additionally, a poorly optimized mobile site can lead to a negative user experience. This can cause frustration and deter potential customers from engaging with your brand. On the other hand, a well-optimized mobile site that is easy to navigate and visually appealing can improve the overall user experience, leading to higher conversion rates.
Just think of it this way. A recent B2B survey found that only 5% of the buyer’s journey is spent with a salesperson. That other 95% of the time is spent on independent research, including using digital platforms. If you’re not taking care of the website experience, you’ll have a difficult time advancing prospects to the finish line to speak with a sales rep.
How a Digital Marketing Agency Can Support Your Site
Modernizing your website for desktop and mobile platforms can be daunting. That’s where a digital marketing agency comes into play to help modernize your business. With expertise in SEO, web design, and content creation, an agency can help optimize your B2B site for mobile:
- Implement responsive design
- Improve page load speeds
- Create mobile-friendly content
In addition to technical optimization, a digital marketing agency can also help develop a comprehensive SEO strategy for your website. By conducting keyword research, optimizing website metadata, and creating quality backlinks, an agency can ensure your site is visible to potential customers when they search for relevant terms.
Also, a digital marketing agency can assist with content creation. Whether it’s blog posts, white papers, case studies, or social media content, agencies have the skills and resources to create engaging and informative content that will resonate with your target audience.
So, when your target buyer pulls up the mobile version of your website to share with another decision-maker, they can share relevant content from your site. When supported by a well-designed, functional website, the content looks even better to support the decision-making process.
But it doesn’t end there. An agency can also provide analytics and tracking services to monitor the performance of your site. Analyzing data such as page views, bounce rates, and conversion rates can help improve the website and allow you to continue delivering a helpful experience.
In addition, a digital marketing agency can also handle the technical aspects of your website. This includes optimizing the mobile version of your site for SEO, managing hosting and server maintenance, and ensuring that your site is running smoothly and efficiently.
By having a digital marketing agency take care of these tasks, you can focus on other important aspects of your business. You won’t have to worry about constantly updating content or dealing with technical issues that may arise. Instead, you can trust that your website is in good hands and regularly improved by experts.
Work With Marketing Refresh for B2B Mobile Excellence
Working with a digital marketing agency can significantly enhance the performance of your website across all platforms. An agency like Marketing Refresh specializes in helping B2B companies elevate their online presence to reach customers exactly where they are.
Our skilled team understands the nuances of B2B mobile marketing. We’ll turn your online presence into a powerful resource for prospects to conduct research, share information, and make buying decisions.
Want to learn more about how a modern approach to a mobile website applies to your B2B company? Talk to our team today! Let’s chat about how we can support your sales effort through effective mobile marketing.
FAQs
1. What does it mean to have a mobile-optimized B2B website?
Mobile optimization includes structuring your website’s design, content, and layout to ensure an effective and engaging user experience on mobile devices. Your aim is fast loading times, easy navigation, and responsive design that adapts to different screen sizes.
2. Why is mobile optimization important for B2B websites?
B2B buyers now expect to access information on the go. A mobile-optimized site is crucial for reaching potential clients. It enhances user engagement, improves search engine rankings, and increases the likelihood of converting visitors into leads and customers.
3. What are the key elements of a successful mobile-optimized B2B website?
Key elements include a responsive design, fast loading speeds, simplified navigation, touch-friendly buttons and links, and content that is easy to read on smaller screens. Additionally, incorporating a search function and optimizing forms for mobile input can greatly enhance the mobile user experience.
4. What common mistakes should be avoided when optimizing a B2B mobile website?
Common pitfalls include cluttered design, using too-small fonts, not optimizing images which leads to slow loading times, and failing to test on multiple devices. You will want to avoid lengthy forms that are hard to fill out on mobile. Also, not providing clear and immediate access to contact information can deter potential business interactions.
5. How often should I update my mobile website for optimization?
Regular updates are necessary to align with new mobile technology and user preferences. We recommend reviewing your mobile website’s performance regularly using analytics. Then, you can adapt based on user feedback and technological advancements. Regular updates ensure your website remains competitive and relevant to your audience’s needs.
