Author name: James Caldwell

I believe strongly in the power of effective blogs to generate new leads and customers for businesses. There is simply no substitute for a good piece of content engaging your target audience and compelling them to take action. Unfortunately, too many Houston businesses are missing out on this opportunity to grow their business. You might […]

The Marketing Refresh team had the opportunity to hear from several marketing, search, and branding leaders at the 2018 Interactive Strategies Conference presented by the Houston Interactive Marketing Association (HIMA). One of those speakers was our very own Director of Account Strategy, Katy Katz, who offered seven important marketing hacks for businesses (without having to

One of the predominant schools of thought in content marketing is that every blog on your website should be evergreen — in other words, be relevant to the reader year-round. While evergreen blogs are an essential part of an effective content marketing strategy, you should also consider a seasonal marketing approach, utilizing blogs that target

On the Friday before the start of each year’s Houston Rodeo, there is an uncommon sight on Houston’s city streets. Once per year, vehicles all across Houston give way to trailriders and livestock on the roads leading to NRG Stadium. For out-of-towners, there is curiosity seeing this mix of the city and country. For business

Running a small business is a uniquely rewarding and challenging endeavor that requires your full attention as the owner or manager. This entity requires strategy, planning, problem-solving, research, and knowledge of your customers to generate revenue and grow. Because of how deeply invested you are in, that’s why 75 percent of small business owners say

For decades, the City of Houston has tried to draw up a phrase or slogan to brand the city. In the most recent recommendation, nicknames such as “Space City” gave way to the slogan, “The City With No Limits.” Houston’s interchangeable nicknames and slogans are characteristic of the endless possibilities for an individual or business

Many small-to-medium-sized businesses do a great job of building relationships with other businesses (B2B) or individual customers (B2C) in their local market. A local restaurant might have favorable connections to local vendors, which helps control costs. A local ice cream shop might be the “go-to place” for customers in a specific city as opposed to