Author name: James Caldwell

Content is everything in modern sales and marketing for manufacturing companies. Having the right pieces of content at your fingertips can help convey critical information, engage your audience, and drive sales. Having the right strategy to support your content efforts can make the process even more effective for your manufacturing business. Let’s explore the value […]

There are many industrial marketing strategies to help B2B companies generate quality leads in the digital age. When supported by a sound strategy and using the ideal tactics, content marketing can be a powerful method to support B2B industrial sales. Instead of waiting for prospects to find your company, you can reach your customers exactly

We are often asked about the value of blogging in B2B marketing, especially in the manufacturing space. What’s the purpose of creating blogs? Why should we invest in a blog strategy? How can blogs help create sales leads for our company? Let’s take a closer look at the power of manufacturing blogs to help your

Manufacturing companies need to become more visible to reach customers and grow sales. Relying on salespeople touring customers’ facilities or cold-calling prospects isn’t as effective as it used to be – it’s inefficient and too broad on its own. Manufacturers should look for ways to grow their online presence through a focused and targeted digital

Ah, summertime. During the hottest months of the year, many businesses lose momentum. Employees go on vacation, managers start thinking about fall staffing needs, and the sales cycle oftent slows to a crawl. For B2C companies that market toward individual consumers, the summer season can be a fun time to try new marketing campaigns centered