You’ve heard it said that blogging might be dead. “It’s been ruined by AI bots and mass-producers of content,” they say. But, we’re here to tell you that it’s not true.
Blogging is one of the most important tools in your company’s toolbox to reach your audience and convert them to customers.
You need regular blog content on your website to stay top-of-mind and to keep Google happy. You want people to find your blogs when searching for specific information, products, or services that can help them out.
The key is taking a strategic approach to blogging, supported by a team of content experts. It’s time to show your website some love by regularly publishing high-quality blogs that connect with your target customer and generate leads. Let’s discuss more about why blogging is good for your business.
Blogging is Good for Your Business For So Many Reasons
Are you ready to learn more about the value of publishing blogs on your website? Let’s go!
1. Provide Educational Information
Not every person in your target market is ready to buy right away. For example, if you’re a B2B company with a long sales cycle, then you should regularly publish educational blog content on your website to continue providing valuable information to prospects and customers.
Delivering this type of content will allow your target customer to continue to learn more about what’s happening in the industry as they slowly go through the sales cycle. It’s an effective way to serve specific pieces of content to your audience and stay top-of-mind until they convert.
2. Promote a Product or Service
You can use blogging to promote your products or services. Perhaps you are introducing a new product or service, and you want to talk about how awesome the new offering is. Or, you are releasing a new version of an existing product, and you want to pump up the new features and functionality.
Publishing a blog that takes a deep dive into your latest offering will help you drive interest. You can use the blog to encourage customers to purchase the offering directly on your website or schedule a consultation/demo to find out more.
3. Show Thought Leadership
When we talk about blogging with clients, one of the objections we often hear is that their business isn’t exciting. “What we do isn’t interesting, so why should we publish blogs?”
Let me answer that objection by saying that a boring blog is actually very good for your business. Your prospects and customers don’t know nearly as much about your business as you do. They want to know more about what’s happening in the industry, your products and services, and what you think about certain industry developments that could affect their company. And, they’re going to turn to your company for insight because you know so much!
So, take advantage of the opportunity to utilize blogging to show thought leadership that makes your company a valuable resource. It might not seem interesting to talk about industry topics, but it’s compelling to your audience and makes you a more trusted voice in the industry, which will ultimately help you convert more sales.
4. Promote or Recap an Event
A close relative of showing thought leadership is to use blogging to talk about events. Are you scheduled to speak at a conference? Did your team just exhibit at a major industry event? You can publish a blog that highlights your company’s involvement and presence.
Your target customer wants to know that you are involved in the industry. It’s also quite impressive if someone from your company was asked to speak, present, teach, or instruct during an industry conference. It shows that you are connected, respected, and viewed highly in the industry. So, tell your story through blogging!
5. Feed the Google Monster
Another good reason – and perhaps the most important of all – that your company needs to publish blogs regularly is to increase your visibility in Google search.
However, not only do you need to publish regularly, you need to publish strategically. You can’t throw any old blog content into the machine and expect to land on Page 1 of search results. Each piece of content should be optimized for search (i.e., SEO) so that you are feeding Google and other search engines great pieces of content that target specific keywords people are searching for.
This is a critical piece of the puzzle that requires the right team to maximize the potential of your blogging efforts.
We Can Show Your Website Some Love Through Blogging
We get it. Producing effective blog content requires effort and time. That’s where we can help! Our dedicated content team is obsessed with crafting high-quality content optimized for your audience and search engines.
We’ll take the time to understand your business, your goals, your audience, your competitors, and many other factors. Then, we’ll craft a blog strategy to deliver the ideal mix of blogs to your customers that target them at various stages of their buying journey.
We have helped numerous companies grow their company through an effective blog strategy. Just check out our portfolio to see for yourself!
If you’re interested to learn more about why blogging is good for your business to realize growth, then reach out to us today! We’d love to talk to you about how we can help you drive leads through blogging.