The Marketing Refresh team had the opportunity to hear from several marketing, search, and branding leaders at the 2018 Interactive Strategies Conference presented by the Houston Interactive Marketing Association (HIMA)....

One of the predominant schools of thought in content marketing is that every blog on your website should be evergreen — in other words, be relevant to the reader year-round....

On the Friday before the start of each year’s Houston Rodeo, there is an uncommon sight on Houston’s city streets. Once per year, vehicles all across Houston give way to...

Do you ever feel like your marketing strategy is in need of a refresh? Our company works with numerous brands in the oil and gas industry, and we commonly find...

Running a small business is a uniquely rewarding and challenging endeavor that requires your full attention as the owner or manager. This entity requires strategy, planning, problem-solving, research, and knowledge...

There’s no denying that video has become a valuable marketing tool to increase brand awareness and social media engagement — visual storytelling is a powerful medium. Every brand has a...

For decades, the City of Houston has tried to draw up a phrase or slogan to brand the city. In the most recent recommendation, nicknames such as “Space City” gave...

Many small-to-medium-sized businesses do a great job of building relationships with other businesses (B2B) or individual customers (B2C) in their local market. A local restaurant might have favorable connections to...