B2B Marketing Blog

Category: Content Marketing and Strategy

Last week we talked with Fluid IT Services CEO Wade Yeaman about how they have leveraged the practice of marketing to help their brand and online presence grow. This week,...

From our experience working with business owners and leadership teams, it’s common for them to get so buried in their management responsibilities and client delivery, that they have no mindshare...

There’s a lot of misconceptions out there about what a blog is, because the definition of that word has evolved. A blog started out as what people today would call...

Before you hire a professional services firm, do you do any research of them online? Statistics from a Hinge Marketing study show that the majority of people are logging in after...

One of our clients, an account development coach, is always stressing to us about how sales isn’t a numbers game. In considering his conclusion, we began discussing how it’s a...

Fair warning!  This blog post includes lots of interesting statistics!! Did you know that 100 million Internet users watch video every day? In 2010, an Implix email marketing survey found...

IDS Enterprise recently published the results of their 2012 B2B Content Marketing Trends survey.  The report is loaded with interesting information, and two statistics in particular exemplify company’s need for...

As I worked this morning to prepare for some upcoming meetings, I came up with a blog that provides definitions of common strategic marketing and marketing communications, explains why they...

It’s clear from this great visual from the folks at HubSpot that blogging has a direct positive impact on the number of leads for both B2B and B2C companies. These...

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