It’s not every day that copywriters are front and center. Copywriting is a behind the scenes job and it’s not always the most glamorous. But it’s a lot of hard work — especially in an agency — wherein any given day you are alternating between eight or ten different voices, business objectives, and messaging strategies. […]
We Have Exciting News About One of Our Team Members! Read More »
A comprehensive content marketing strategy should include a lot more than just product and service pages that are optimized for prospects who are ready to buy. Your potential customers follow a journey as they prepare to make a decision and your content should, too. Learn more about the customer journey and why it’s important in
Marketing Minute: Why You Need to Map Your Customer Journey Read More »
Tired of seeing TV spoilers when you aren’t able to watch your shows live or rants from your Great Aunt Mildred about the politician she’s opposed to? You’re in luck! Yesterday, Facebook started testing a new feature that will allow users to snooze certain keywords, phrases, and users themselves. Here is what you need to
Facebook’s New “Keyword Snooze” Feature Read More »
When our clients sign on with us, they are stating that they trust us with their branding, website, and marketing strategy. We do our very best to make sure everything runs smoothly, but sometimes things happen that are out of our control. Recently, Yoast – a widely used WordPress Plugin for SEO – pushed an
How the Yoast SEO Bug Affected Our Clients Read More »
You’ve probably seen the news – it has been pretty much everywhere. The Facebook and Cambridge Analytica Scandal is heating up and things are not looking good for the social media powerhouse. Starting this week, Facebook users are starting to find out if they were among the 87 million users whose information was compromised for
How the Cambridge Analytica Scandal Will Affect Your Small Business Read More »
Google recently announced an update to their core algorithm. While the Google core algorithm is updated daily, “broad core algorithm updates,” happen only a few times a year. This recent update might have affected your search engine ranking and we wanted to fill you in on what that means. Google has given a few clues
What the Google Algorithm Change Means For Your Local SEO Strategy Read More »
As digital marketers we are often questioned about social media platforms. Business owners wonder what platforms they should be on and how best to use them. They are also usually excited and want to be on every platform without realizing that not every platform is the best fit for their company. You need to carefully
How to Prioritize Social Media Platforms for Your Business Read More »
On February 12th, 43 cities across the country held Bizwomen Mentoring Monday events. The annual Bizwomen Mentoring Monday events take place nationwide to empower business women by bringing female industry leaders and mentee attendees together to one table. Our Founder and CEO, Terri Hoffman, was selected as one of forty Mentors for the 2018 Houston
Terri Hoffman: Bizwomen Mentoring Monday Mentor Read More »
Social media managers all over the world have had a reason to celebrate this past week. Instagram has made several substantial changes, and we are living for all of them. Most importantly, Instagram finally has given users the ability to schedule Instagram posts. With the new Instagram scheduling API and Facebook’s algorithm change, Instagram is
You Can Now Schedule Instagram Posts … and Other Instagram News! Read More »
