Now that we are settling into the new year, the Marketing Refresh team has taken some time to reflect on what is to come in the next year. There has been quite a few upcoming changes to consider and we have collected our predictions and thoughts on what 2018 will bring to our industry. We […]
21 Marketing Trends To Watch For In 2018 Read More »
Today Instagram completely changed the game. Instagram has always been THE social network for following influencers and creators, but they just stepped it up a notch. As of today, Instagram users can follow hashtags as they do users – thus making the user experience on Instagram more personalized than ever before. So what does this
Instagram Just Made Our #Hashtag Dreams Come True Read More »
Breaking News! Something important happened in relation to your industry! Did you know that you can use industry-related news to your advantage in your content strategy? It’s called “newsjacking” and you can use it to “ride the wave” of breaking news. What is Newsjacking So what is newsjacking? Newsjacking is a term that refers to
How to Find Newsjacking Ideas Without Even Trying Read More »
It is always entertaining to see social media fails – especially from large corporate brands. Seeing someone else misuse the internet is funny – but also a little tragic when you look at it from a marketing perspective. As marketers, we take digital marketing and online presence very seriously. Everything that we post for our
The Conspiracy Behind the McDonald’s Black Friday Tweet Fail Read More »
Staying ahead of the curve is incredibly important when it comes to digital marketing. The landscape is constantly changing as technology gets better and smarter. For that reason, our team is passionate about attending industry-related events throughout the year. At these events, we are able to learn from other industry experts and share ideas. One
A Recap of SearchHOU: Build a 10X Brand by Creating 10X Content Read More »
As we mentioned last month, members of our team often attend industry events to gather knowledge and make new connections. We occasionally are chosen to speak at the events, which is a huge honor for us and we love to do it! Speaking gives us the opportunity to share some things that we’ve learned –
If you follow marketing closely, you have likely seen the latest news from Twitter. They have rolled out a new test giving some certified users the ability to tweet with 280 characters instead of the 140 to which we’ve all become accustomed. Twitter stated that they originally kept the character limit to 140 to keep
How the MR Team Feels About Twitter’s New Character Count Read More »
Digital marketing is constantly changing, and it is important to stay ahead of the curve. To maintain our standing as a successful digital marketing company, our team attends and speaks at various industry-related conferences throughout the year to network and absorb knowledge from industry experts. Our newest team member, Katy Katz, was the M.C. of
Marketing Refresh Attends a Houston Marketing Conference: IS17 Read More »
