With so much to keep up with in the niche of search engine optimization (SEO), thank goodness for Danny Dover and the folks over at SEOMoz. This whiteboard video helps explain the recent changes to the way local search is handled by Google, and how results are displayed.
Overall, it sounds like good news for local businesses, as the main takeaway is that local search optimization practices are melding with regular search practices. Soon we won’t need to distinguish.
In the realm of B2B sales, finding the right customers has always been a formidable challenge. Traditional methods – while having their own merits – often resemble shooting arrows in...
B2B business activity is booming online in your industry. But is your company keeping up to engage, inform, and convert your target buyer? A recent survey found that over 70%...
Industrial B2B marketing is shifting toward digital marketing to increase the efficiency of sales and marketing. Research even indicates that by 2025, 80% of B2B sales interactions will occur in...
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