As digital marketers we are often questioned about social media platforms. Business owners wonder what platforms they should be on and how best to use them. They are also usually...

Social media managers all over the world have had a reason to celebrate this past week. Instagram has made several substantial changes, and we are living for all of them....

Today Instagram completely changed the game. Instagram has always been THE social network for following influencers and creators, but they just stepped it up a notch. As of today, Instagram...

It is always entertaining to see social media fails – especially from large corporate brands. Seeing someone else misuse the internet is funny – but also a little tragic when...

As we mentioned last month, members of our team often attend industry events to gather knowledge and make new connections. We occasionally are chosen to speak at the events, which...

If you follow marketing closely, you have likely seen the latest news from Twitter. They have rolled out a new test giving some certified users the ability to tweet with...

The ROI of social media isn’t always easy to measure. Facebook, Twitter and LinkedIn can be used as sales tools, but don’t expect a boost in revenue from these platforms...

Social media is no longer a fad. It’s here to stay, and opting out makes your brand less credible. While you don’t need to tweet as often as a teenage girl,...

We often discuss with our clients how social media can improve their business positioning. Many people think that LinkedIn is a place that allows them to publish their job responsibilities...