A brand is much more than a random collection of fonts, icons, and colors. And, contrary to popular belief, a brand is not a logo. A brand tells a story...

A logo is so important to a company because it is a primary visual representation and connection to your company. There are many small businesses that can function without a...

The notion that a “business mindset” and a “creative mindset” operate on separate planes is extremely short-sighted. This flawed (though admittedly common) line of thinking will invariably result in missed...

Picture your new company website that a designer spent countless billable hours designing and tweaking before delivering it to you. Three months later, you check the quarterly performance trends: zero...

Your website is one of the most important aspects of your brand. If it’s outdated, you’ll lose credibility. If it’s slow, you’ll lose sales. And if it doesn’t follow Search...

What happens when a veteran graphic designer takes a marketing job at an engineering firm? When creativity meets analytics, not only does coffee intake increase, but valuable skills are picked up...

As you’re building a brand, you have to think about the integrity and consistency of your brand and how it is represented online. You want to control as much as...