If you’ve been in business for any length of time, you’ve probably come across these three little letters: SEO. Is it magic? Is it trickery? Is it reserved for super-smart web gurus who monitor Google’s algorithm changes like the stock market? The real answer is that SEO (Search Engine Optimization) is about strategy. It’s about […]
SEO 101: Understand On-Site and Off-Site SEO to Maximize Visibility Read More »
If your business targets local customers with your products and services, then you likely know about the importance of local search engine optimization (SEO). Focusing on local SEO ensures that your business profile is cleaned up, managed, and accessible for nearby customers searching in their web browser. But, what about local social media marketing? This
2019 Trend: Try Localized Social Marketing to Reach Local Customers Read More »
Addressable Advertising. That’s the buzz phrase of the year for TV advertisers trying to improve the measurement and targeting of advertising spend. According to a recent report by AdAge, there’s $70 billion at stake for advertisers. That’s how important this initiative is for the industry trying to find more reliable ways to attribute the dollars
How to Attribute Marketing Efforts to New Business Opportunities Read More »
The millennial generation changed the game for how to market product and services to technologically-savvy and heavily-informed consumers. But, Gen Z will push the envelope even further when they become the largest group of consumers in the world. Don’t look now, but the target year is 2020. Study: Marketing to Gen Z Requires Even More
3 Surprising Stats on Marketing to Gen Z Read More »
First, mobile access of websites surpassed desktop usage. Now, digital advertising spend is expected to surpass traditional ad spend in 2019. While digital advertising has been around for a while, this shift represents the monumental opportunity for your company to increase digital marketing efforts to grow your business. According to an industry report from eMarketer.com,
Digital Ad Spend to Surpass Traditional in 2019 Read More »
I recently had a conversation with a client that turned into a great discussion about how to strike the balance of having the right amount of content on your website homepage. In other words, how do you have enough content for SEO purposes, but not too much copy that your target audience is overwhelmed and
SEO vs. Copy: What’s the Right Amount of Content for Your Website? Read More »
LinkedIn recently introduced new features to help businesses stand out on the social media platform, better engage their audience, and generate website traffic. These welcome additions to LinkedIn are valuable for any business and should be immediately utilized: Custom Call-to-Action (CTA) Button Company Tagline Content Suggestions How Can A Business Use Each New LinkedIn Feature?
New LinkedIn Features to Support Your Business Read More »
For small businesses looking to stand out in search results, getting ranked by Google is just one part of the battle. The next half of the battle is actually getting prospects and customers to click on your link. Fortunately for small businesses that are led by veterans, Google has made it easier to help you
Google Veterans Attribute: A New Way to Distinguish Your Small Business Read More »
Many B2B companies shy away from holiday marketing, reserving that approach for B2C companies that target consumers who are looking for great deals around certain holidays. Unfortunately, that mentality can lead to missed opportunities. While B2B holiday marketing is challenging, especially because you are talking to multiple decision-makers at various levels of your prospect company,
How Does Holiday Marketing Fit Into a B2B Strategy? Read More »
