Knowing when to send out your company’s latest message on social media is a constantly changing quest. We all want to maximize reach on LinkedIn, Facebook, Twitter, and Instagram, but it’s challenging to know exactly when to schedule posts on each platform. Every time a new social media report is released or a new piece […]
When to Post on Social Media When Everyone is Working at Home Read More »
Google My Business (GMB) has progressively increased in value to small businesses. Now, it’s to the point where you need to start thinking about GMB as a social media platform (e.g. LinkedIn, Facebook, Twitter, and Instagram) and a mini website for local businesses all wrapped into one. Google My Business Advances to Ultra Valuable Business
Google My Business: A Valuable Hybrid Platform to Help Small Businesses Read More »
The changes we have all experienced to our work habits and personal routines is something we never could have imagined at the start of the year. Restrictions on leaving the house. Offices closed. Two-week waiting periods for grocery pick-up. And, like any major event that captures the attention of our country, the introduction of a
5 Tips for Using Zoom for Virtual Meetings (And Remaining a Professional!) Read More »
When it comes to B2B content marketing, we’ve all been there before. You have this wonderful idea for an article for your business. So, you spend a considerable amount of time writing it, shaping it, changing it, editing it, and reviewing it again. Then, you publish, post, or email this content. Satisfied, you walk away
Who’s Your Audience? (The Key to Successful B2B Content Marketing) Read More »
When historical business leader Dale Carnegie wrote “How to Win Friends and Influence People” back in the 1930s, he never could have imagined how much the power of influence would explode thanks to the Internet and digital marketing. As we enter into 2020, influence is a critical part of growing your business. It’s something business
Let’s Build Your Industry Influence in 2020! Read More »
2020 is upon us — a new year and a new decade! When I reflect on the past decade of changes from a content marketing perspective, I am taken aback by how much things changed. The Changing Social Media World I recall at the beginning of the decade that this little blue birdie on a
How Things Change in Content Marketing: Reflections on the Decade Read More »
One of my favorite things in life is rankings. Whether it’s the college football rankings, college basketball rankings, or keyword rankings for blog content, rankings are an amazing storyteller. Rankings provide us with a definitive snapshot at an exact period of time to see where things stand relative to other things in the same category.
Rankings — Why They Matter For Content On Your Website Read More »
Reaching Page 1 of Google Search results is a feat in itself. Staying on Page 1 is a completely different challenge, especially when Google continually updates the algorithm that determines which website pages are prioritized in search results. As a content marketer, I think a lot about how to optimize content to reach or stay
Why You Need More EAT to Reach Your Target Audience! Read More »
LinkedIn has become the go-to place for small to medium-sized businesses to generate new leads, grow your customer base, and ultimately create revenue. Recognizing the power of their platform to connect businesses to customers, LinkedIn made a splash this summer by introducing a new “open for business” feature. The new feature allows businesses to list
Use This New LinkedIn Service Feature to Grow Your Business! Read More »
