A search engine optimization (SEO) plan is essential when creating a foundation for your business’s digital presence. SEO is necessary to help ensure that your business is visible and at the forefront of your audience’s interest. Because SEO strategies are always evolving and changing, making an SEO plan is just the beginning. You’ll want to […]
What Is A Good SEO Plan for a Small Business? Read More »
With Facebook’s ever-evolving growth and adaptation, it has become more difficult than ever for businesses to understand how to be effective on the platform — especially when trying to get sales. The barrier to entry is quite intimidating, as it involves a lot of research and trial-and-error to understand how Facebook ads work. Are Facebook
4 Ways to Get Facebook Ads to Actually Work Read More »
As everyone continues to adjust to the new environment and learns to work from home, there is an increased focus on maximizing productivity. One easy way is to get the most out of one of the tools that you use everyday — your keyboard. Your keyboard is full of shortcuts to help you navigate your
5 Convenient Mac Shortcuts Everyone Should Know Read More »
In the early stages of developing a marketing strategy, it’s not uncommon to feel like you are faced with an overwhelming amount of possibilities and approaches. This is why businesses may choose to work with a marketing agency. Depending on their industry, their business and their business goals, they may be interested in different marketing
Top 4 Requested Digital Marketing Services Read More »
You’ve recently created your business’ Instagram account and it features posts with a wide variety of products – products that you feel have a lot of personality and really shine. However, your posts aren’t getting the engagement that you feel they should or could. Creating an Instagram account is easy, but creating a successful Instagram
5 Tips for Small Businesses Using Instagram Hashtags Read More »
You may have heard of voice search. But do you know all of the types of voice search like Flash Briefing that are already available? Voice search is here to stay. 72% of people who own a smart speaker or device use voice search as part of their daily routine. When you consider just how
Amazon Alexa’s “Flash Briefing” 101 Read More »
Websites, copy, blogs, email paid ads, social media – it’s a lot to think about and keep track of. So, what do you do? You set up a marketing dashboard. “How do I set up a marketing dashboard,” you ask? There are different ways to go about this. You could manually gather all of your
5 Key Metrics For Your Marketing Dashboard Read More »
Creating content is no small feat – especially when you consider how much time is spent factoring in your goals, your resources, and using them to develop your business’ content strategy. Now, when you think about creating content for multiple sites or channels, the time that you could spend focusing on content grows exponentially. With
Is Content Syndication A Good Strategy? Read More »
Content marketing is a good foundation for driving engagement with your business or brand as well as developing your brand’s identity. It also keeps you on the minds of former and prospective clients. When thinking of content creation, not many small businesses consider optimizing their content for search. But in fact there are ways to
5 Ways Content Marketing Improves Small Business SEO Read More »
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