• Digital Ad Spend to Surpass Traditional in 2019

    First, mobile access of websites surpassed desktop usage. Now, digital advertising spend is expected to surpass traditional ad spend in 2019. While digital advertising has been around for a while, this shift represents the monumental opportunity for your company to increase digital marketing efforts to grow your business. According to an industry report from eMarketer.com, […]

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  • gdpr for small businesses

    Should Your Small Business Worry About the GDPR Privacy Law?

    By now, you have probably heard about the General Data Protection Regulation (GDPR for short) that took effect throughout the European Union on May 25, 2018. The regulation, which is designed to protect consumer privacy in the EU, has led to questions from small businesses operating in the U.S. about whether they should start preparing […]

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  • What Are the Leading & Lagging SMB Marketing Metrics That Actually Matter?

    What Are the Leading & Lagging SMB Marketing Metrics That Actually Matter?

    Every small to medium-sized business owner wants the ability to check the health of their company. Perhaps you walk the floor to “take the temperature” of employee engagement. Or, you pick up the phone and call a handful of customers to gauge customer satisfaction. These informal indicators are helpful measures of how your company is […]

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  • 3 Underutilized Oil and Gas Marketing Strategies

    3 Underutilized Oil and Gas Marketing Strategies

    Do you ever feel like your marketing strategy is in need of a refresh? Our company works with numerous brands in the oil and gas industry, and we commonly find these companies in one of these situations: Stuck: There are so many things we should be doing, and we’re not quite sure where to start; […]

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  • 5 Unique Strategies for Marketing in Houston to Reach Your Customers

    5 Unique Strategies for Marketing in Houston to Reach Your Customers

    For decades, the City of Houston has tried to draw up a phrase or slogan to brand the city. In the most recent recommendation, nicknames such as “Space City” gave way to the slogan, “The City With No Limits.” Houston’s interchangeable nicknames and slogans are characteristic of the endless possibilities for an individual or business […]

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  • 5 smb marketing tactics

    5 Marketing Tactics That All SMBs Should Be Using

    As a small- to medium-sized (SMB) business owner, do you feel overwhelmed by the amount of information flying at you claiming to improve your marketing strategies? I know that it’s important to you because a recent survey of small business owners indicates that the number one area of focus for SMB owners is sales and […]

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  • marketing minute squash bad leads

    The Marketing Minute: How to Squash Bad Leads!

    We are excited to share the first installment of our new Marketing Refresh video series, the “Marketing Minute.” In this monthly series, we will discuss a hot marketing topic in 60 seconds or less. We found there is a lot of interest in digestible videos that quickly answer the most common questions we get as […]

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  • How to Find Newsjacking Ideas Without Even Trying

    How to Find Newsjacking Ideas Without Even Trying

    Breaking News! Something important happened in relation to your industry! Did you know that you can use industry-related news to your advantage in your content strategy? It’s called “newsjacking” and you can use it to “ride the wave” of breaking news. What is Newsjacking So what is newsjacking? Newsjacking is a term that refers to […]

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  • 3 Signs It’s Time to Update Your Messaging Strategy

    3 Signs It’s Time to Update Your Messaging Strategy

    It’s not uncommon to run across messaging strategies that are either outdated or out of alignment with the business goals small and medium size business owners are striving for. Oftentimes business owners are even completely unaware that their messaging strategy needs work. The fact is, while the messaging strategy might not be the most visually […]

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