Houston is a buzzing hub for business innovation, with industries ranging from manufacturing and energy to healthcare and tech startups. For B2B companies looking to grow their presence and generate fresh leads, you need to tap into digital marketing. At Marketing Refresh, we specialize in B2B digital marketing for clients throughout our city. We call […]
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The energy industry is going through a transition. And not just because companies are looking for new and innovative ways to tap into renewable energy. The professionals who helped build the industry are handing the reins to a younger generation of B2B decision-makers who are accustomed to making purchasing decisions online. No longer are trade
Lead Generation for Energy Industry: It Doesn’t Have to Be So Hard Read More »
There are many ways to support sales efforts in a B2B company. A proven approach for companies that want to grow is implementing paid search strategies to generate high-quality leads for your sales team. By utilizing paid search, you can target potential customers actively searching for products or services like yours. Instead of taking a
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For B2B companies, ensuring that marketing and sales teams are aligned is one of the most critical components for boosting revenue. When the two departments collaborate effectively, it can lead to better-qualified leads, more conversions, and an improved customer experience. However, achieving alignment isn’t always easy. It takes effort. So, let’s work together to achieve
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The Software-as-a-Service (SaaS) market is one of the most competitive in the business world. Everyone has a great product that helps customers get more done faster, better, or cheaper. So, what’s your differentiator in the market? And what story are you telling customers? Without a clear vision of how to market your offering, your message
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We hear it from B2B companies all the time. Why should we invest in paid media advertising? Can you realize an actual return on your investment in online advertising? The answer is a resounding yes. In fact, at Marketing Refresh, we’re on a mission to prove to B2B companies that you can generate an ROI
Is a Paid Media ROI Attainable? The Answer May Transform Sales Read More »
The manufacturing industry has traditionally relied on face-to-face interactions, trade shows, and cold calls to drive sales. However, in today’s digital age, manufacturing companies must adapt their strategies to engage potential customers online. For manufacturers wanting to stay ahead of the curve, you may wonder where to start. The answer is looking at the data.
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In today’s competitive digital landscape, B2B companies need a smart strategy for local SEO (Search Engine Optimization) to connect with nearby customers and remain relevant in your market. Taking a deliberate approach to local SEO will allow you to create more regional awareness about your products or services, attract potential customers, and establish your business
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The industrial sector knows how to innovate when it comes to manufacturing processes and technologies. But with marketing, many industrial companies have yet to tap into the power of industrial marketing solutions. The data backs up the point that industrial companies must consider investing in marketing to grow the business. A recent B2B survey found
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1334 Brittmoore Road 1000M
Houston, TX 77043
