In this episode of B2B Marketing Methods, hosted by Terri Hoffman, CEO of Marketing Refresh, guest Michael Ballero shares his journey in the automotive industry and discusses critical topics such as the changing landscape of automotive investments, his sales approach, and work-life balance. Michael, a national account manager at Gen Z Automotive, highlights his innovative use of social media strategies, focusing particularly on TikTok, for building relationships and enhancing his professional reach.
The conversation also dives into the practical applications of AI and ChatGPT for automating and improving sales communications, alongside personal reflections on balancing career with family life, making this episode a comprehensive exploration of both professional and personal growth in the B2B sector.
Topics Discussed:
- Michael Ballero’s Career Path
- Leveraging Social Media for B2B Sales
- Integrating AI in Sales
- Work-Life Balance and Personal Growth
- Sales and Marketing Alignment
To learn more about Michael Ballero, connect with her on LinkedIn at: https://www.linkedin.com/in/michael-ballero-5aa8431b3
To learn more about Terri, connect with her on LinkedIn at: https://www.linkedin.com/in/terrihartley/
To connect with Marketing Refresh, visit: MarketingRefresh.com
Full Episode Transcript
[00:00:00] Terri Hoffman: Welcome to B2B Marketing Methods. I’m your host, Terri Hoffman, and I’m the CEO of Marketing Refresh. Let’s face it, embracing digital marketing is daunting. This podcast was created to make it more approachable. Join me as we talk to CEOs, sales leaders, and revenue growth experts who will share lessons learned and tips from their own journeys.
Welcome to another episode of B2B Marketing Methods. today I’m really excited to have as our guest, Michael Ballero. Michael is a national account manager with a company called Gen Z Automotive. I’m really excited to have him here.
Today Michael and I are going to be talking about a number of different things, but some of the major topics we’re going to be talking about are, the automotive industry, how investments into that industry are changing, and evolving.
[00:01:00]Terri Hoffman: Everybody knows that’s a kind of a major part of the economy right now for all of us. We’re going to be talking about his approach to sales in that industry for the product that his company sells. We’re going to be talking about his work life balance, something very easy for all of us to lose track of.
We’re going to be talking about social media and how he uses that as a strategy. And, we’re also going to be talking about everyone’s favorite topic these days, AI and ChatGPT. All of us are hopefully continuing to learn how to use a tool like that to improve our productivity and improve our day. So, lots of fun topics to dig into. Michael, welcome. Thanks for joining me today.
[00:01:27] Michael Ballero: Thanks for having me.
[00:01:27] Terri Hoffman: So let’s jump in and start by getting to know you a little bit. Tell us, how you landed in your current role and maybe give us a little bit of background on your career path there.
[00:01:36] Michael Ballero: Yeah, absolutely. so I’ll start from the beginning when I got into car business and I’ll make it brief. I promise. I was drafted in the car business, if you will, by my, by my father in law at the time. We’re from Miami, Florida, originally moved to Dallas in 97, but in 95, October of 95, I was still the goal to meet my father in law at the car lot.
[00:02:00]Michael Ballero: And I did. And, that’s where my journey in the, the car business began. we moved to Dallas in 97, And I just went from working in sales to service. And then, I started working my way into management, predominantly used cars. And, I had a really beautiful career. I met so many fantastic people over the years and I’ve learned so much. And I, as I say, I’m in the Green Pea Club for life because, it’s, it’s the easiest way. I never know too much, but I always want to learn more.
[00:02:17] Terri Hoffman: What’s the name of the club?
[00:02:18] Michael Ballero: The Green Pea Club. It’s not official. I say that I’m in the Green Pea Club and we call each other green peas. When a new guy shows up in the business, he’s a green pea, right? But that’s the way I’ve always tried to be, because I learned, that if you know too much, then you get a little complacent and, you feel like, you’re above things.
Humility is the factor. In 2012, that was my last official year, I was working with a man that I dearly love in the car business, and we parted ways. I went on this journey in 2012, where I went on 13 or 14 different interviews and I could not get a job back in the car business.
[00:03:00] Michael Ballero: And, I was crushed. I went for 91 days. As a matter of fact, it’s the first time I’ve ever collected unemployment and I’m being sincere about that. I felt sick when I saw the check that I got and please don’t misunderstand me. It’s not because I wasn’t grateful, it’s just because I had to, I had to ask for that in order to make it and it was hard.
It was a punch in the stomach. But I found a great opportunity, and then the 91st day. Number one, I started coaching soccer in, in the summer of 2012 and we deemed that to be the best summer ever. It’s something we say in our household that 2012 was the best summer ever because it allowed me to pivot from the retail automotive space into this new world of vendorship.
And I got this opportunity with the, with the young company at the time, that was in the key cutting space. Mobiles, key cutting services, dealer key cutting services, and I found that I had a knack for it. Because I, I knew that always relationships were, were the thing that I was the best at. I felt like, I was, I’ve always been good at just getting to know people and, and and befriending them.
[00:04:00]Michael Ballero: And so as I did that for the next eight years, I grew a business, that was in the six figure revenue for that first year into a multimillion dollar business. And I say that not boastfully, I say that because it was a lot of hard work and I’m proud of it. And and I worked with such a massive group of guys, these, these guys that really built the business and I was just there to serve them in 2020 dead smack in the middle of COVID.
I had no plan, but I knew I didn’t want to stay with that company any longer. And so I resigned in person, and I didn’t have anything. I was back to square one, I was used to making X. And now I knew that, I had wanted to find something in the vendor world, but I didn’t know necessarily if I wanted to go back in that space.
So I had this wild message from, from a gentleman that I work with now and, and, and LinkedIn and you know how the car business is. If you’re familiar with the car business, it’s, we have a way of networking, Hey, this guy’s looking for an opportunity. Hey, can you keep your ear out?
And somehow, some way, they reached out to me and, and we were selling a product at the beginning when I got hired on, called key fetch as a lost and found key retrieval service. It’s coupled with the service contract. And that first six months of COVID and the whole thing that we were going through and in this world in 2020 was wild.
[00:05:00]Michael Ballero: As I couldn’t even go out and prospect the dealerships, but the team of people that I was working around and working with on a daily basis, I knew that they were the right people to be with. And we built this business very similarly to what I did in 2012 with my previous employer. Kind of ground up knocking on doors and, and in 2021, we partnered with a major automotive group of a fortune 300 company.
And that really helped us scale our business and grow and learn and, and, and just really just as, as a young company, a new company, 10 years or less in the business up against the big guys. I knew that the only thing that I had was I had relationships. And so I really, I really built that. And a team of us went out and did this and here we are now.
[00:06:00] Michael Ballero: In 2025, we had a rebranding at the company and we went from just being called Key Fetch to Gen Z. Funny story about that. The owner of our company bought that domain back in 2000, 2001. He just said, he just, you know what I thought? I think I, he said back then, I think this could be something. And he’s been, he’s been offered a pretty penny for it.
So now we’re, we’re Gen Z Auto, we’re a company that services the automotive industry not only with FNI solutions. But with also EV solutions or in the charging space as well. Okay, and it’s it’s been really beautiful So I know that was a little long winded, but hopefully your your audience will get some value out of that.
[00:06:19] Terri Hoffman: Oh, no for sure I think it’s one of the things that’s interesting for me as I look for guests to have on is that, but even though there’s a lot of variety in the companies that my guests work for, there’s a lot of consistencies as well, right? Like just in listening to your path there, as a marketer, I’m picking up on certain things like you went places where there was a clear value proposition, for you as somebody who is in a sales role, you, that’s pretty important, right?
[00:07:00] Terri Hoffman: You need to know I’ve got a value proposition that I can get out there and evangelize. I’m going to leverage my relationships. I’m going to look at how I’m positioning myself and the company that I’m working for. And B2C sales, retail sales and B2B sales, like if, if you’re a vendor selling to the dealerships, that’s a totally different business model, but you can take all those same skills and apply them in that other environment to grow. Right?
[00:07:15] Michael Ballero: Absolutely.
[00:07:16] Terri Hoffman: Yeah. I mean, one of the other themes I’m picking up on, we haven’t really talked about how marketing integrates in to the approach that you take every day, but, in the B2B space. Marketing can’t operate on its own in. Sales can, can operate on its own, but it can be more successful if it’s complimented with, with good solid branding and marketing.
And so, if you wouldn’t mind, I’d, I’d kind of like to talk about that a little bit. And I’m, I’m mindful of the things we promised the audience that we were going to be talking about today, but, maybe you can talk a little bit about social media in particular and how you view that, that tool and that avenue as a help to you as a salesperson.
[00:08:00] Michael Ballero: Absolutely. I’ll tell you, here’s the story behind it. I, I never really utilized any of the platforms that, I engage with people on a, on a routine basis, Facebook, LinkedIn, whatever it might be, Instagram as a means of popping myself up or saying, Hey, here’s my, here’s my USP. Here’s what I’m doing.
Cause I always felt like awkward about it. Right? In 2020, here we are back to 2021 when the world stood still yeah, a really, really popular app came out called TikTok. It was formerly musically. Right? And I was making I was recording videos cause I like, I’m very, very curious about technology, and, and it’s many uses.
And so my son’s like, dad, what are you trying to do with TikTok? I was like, Oh, at that time, I think I was recording videos of our dog. It was, it was nothing, and I said, well, ideally I’d like to get the attention of people in the car business. I don’t want to come across as like, me just pitching your sales.
It’s not going to work. I certainly wouldn’t pay attention to that. He’s like, so then why don’t you do videos about like cars? Cause you love cars and just come up with random topics. So I was like, okay. And so my son is giving me these these pieces of advice at the time is, he’s 15 years old.
[00:09:00]Michael Ballero: And so I started doing like, here are the top 10, most expensive exotic cars in the planet. Here’s the top most expensive, exotic car ever sold. Here’s the top 10 selling Hondas in America in 2021. And I started doing this and learning like, not only like just the usage of each platform, but specifically in this case, TikTok, but then understanding like hooks and, how to get the message across and, and, and controversy and, and entertainment, et cetera, all these little pillars of content creation.
And I started amassing a group of people that wanted to watch my videos and to the tune of now, I think I have maybe like 55 but I’ll tell you shamefully. I haven’t grown since then and I’ll tell you why in a minute, but I amassed that following within a year and a half and not really, there wasn’t a lot of people in the car business at that time in 2021 that were even considering it.
[00:10:00]Michael Ballero: Now it’s, it’s being used and yeah, now it’s being used in its proper fashion, but I learned a lot. I learned a lot about how to just get attention without really telling anyone what it is that I’m trying to get attention for or why I might want to meet them or why I might be useful to them or my services.
And so I found that making content around the industry that I love indirectly gets eyeballs on you. And attention is, attention is the commodity, right? So TikTok and like others, but this app specifically TikTok that I’m speaking about, I think that, you have the highest chance of, because the number one is free, so I don’t have to pay for it.
People say, yeah, well, the time invested, it can be time consuming, which is to my point, I’m the worst at it. I want to sit on a video for 20 minutes and edit and eventually I just gave up afterwards because I was like, I just can’t do this anymore I got to get back to my job. I judged myself probably way too much, which is what’s the problem?
But yeah, look I think getting in front of the audience is is is the key right and you know No one’s buying, full page full pages in, in, in a newspaper, which makes me sad, right? Because, I still believe in media like that. But we used to do that. We used to buy a full page ad in the car business, Saturday morning news, right?
[00:11:00]Michael Ballero: And, 20, 30,000 an ad. Yeah. Where now, if you can do video content enough and just get out there and, and and get in front of people that are already looking to connect with people like you in the space. It’s, it may cost you a little bit of time, but it could really, really benefit you in the long run.
Because if you can build a following and build a brand, people are going to want to get to know you naturally.
[00:11:16] Terri Hoffman: Yeah. Did you, did you see any correlation or relationship between the audience you built on TikTok and your, goals when it comes to prospecting and selling to your audience?
[00:11:27] Michael Ballero: At first I didn’t because again, but I think back, like, if you look at 2020, 2021, even like as adults, like we, we were looking at it, like, is this a kid’s app? Is this a, is this a teenager’s app? What is this really about? And where I really didn’t care, so I was just messing around with it. So at the beginning, no, I did connect with a large, large automotive community.
[00:12:00] Michael Ballero: I had people and, and plus I was getting at that time especially, I had a lot of companies reaching out to me, wanting me to promote their products and stuff like that. But I’m just not that kind of guy. Like, I’m, I’m fixed on what I’m doing and to, to somebody else, that may be a great venture to go down and they can make a lot of money doing this.
We know that. But to me, I was, I was just wanting to connect with people. So at first, no, but Then, as 2022 and a half, 23 rolled around, and now 2024, I started utilizing it a little bit on Facebook, even. I did these silly little lip sync routines from some old something that I found that everyone knew and loved back in the day.
And it caught millions and millions of views. And then I, and then I walked into a dealership one day and I kid you not the general manager of a dealership was like, dude, I just saw you on Facebook. I was like me, I don’t even know this guy. Yeah. And he, and I was actually coming, I was there actually coincidentally see him.
So yeah, I have seen it convert now. If I’m out in the market. It just makes me relevant, people are aware of perhaps in some cases who I might be, and not that I’m famous, but, it just takes that one guy to remember you. And, it didn’t cost me anything for that, for the, for that to happen.
[00:12:52] Terri Hoffman: Well, I just, I think that that’s super interesting. It almost sounds like TikTok helped you develop the maybe like the discipline and the habit and then you figured out, well, maybe my business audience is actually on Facebook, that that’s where I might be able to like figure out how to take these habits I started to build on TikTok, take it over to Facebook.
What’s interesting is that you leaned into your personality, you leaned into your kind of personal brand to help stand out because it, it, it all, it doesn’t matter what all these new channels are. People want to do business with people they know, like, and trust.
[00:13:28] Michael Ballero: That’s right.
[00:13:29] Terri Hoffman: So that, that helped you. It sounds like out of those three, it helped that likeability and relatability really blossom for you with a new audience, which is, that’s cool. So every, every brand doesn’t have to do it the way you did it, but you looked at it as a tool to connect and help people get to know who you are as a, as a person and as a brand more.
[00:13:51] Michael Ballero: Absolutely. And, and I think, I think as a vendor, it’s probably, at least this is the way I look at it. Mm-hmm . It’s probably more difficult for me as a vendor, I think to connect with, GMs, GSMs, finance managers, dealer principles on those types of apps. And I, I don’t know why, I don’t know why I don’t have an answer.
It, it maybe stigma, I don’t know. It could be a variety of things. But it did. It taught me a lot of that. And I think that also to it’s helped me like on LinkedIn, for example, and Facebook. Where Facebook, if you make a connection with people, it’s probably because you have a general, friendship or relationship, but on LinkedIn is different.
It’s, it’s business. Hey, I don’t know you. I’d like to get to know you, or maybe I, we have an interest in the same thing. And so one thing that I found was pretty useful and I want to plug this in there is that, over the last like year or two years, if you go to my LinkedIn page, you’ll see like, some of the dealerships that we service, for example, like I want to promote them in a healthy way because I love the car business.
[00:15:00]Michael Ballero: I really do. We’re not, I mean, we get, we get punched in the stomach a lot, but there’s, it’s filled with really amazing people. It just is. And everything I’ve learned, I’ve learned from people in the car business and so hard and they’re hard working to some of the hardest workers I know. Yeah. But what I would do is I’d go to a dealership that we’re currently servicing and I might, take a picture with the GM not for self promotion, but to bring maybe his or her story to the table and maybe to, show the people out there, Hey, this, these people are really good people.
You should, you should consider doing business with them if you’re, considering that brand, et cetera. Or I might even go on there cause I like photography and I like to take pictures of cars and, and, and so I’ll go into their showroom and get really, really focused on maybe a certain car in the showroom and then put that out on a LinkedIn and it’ll get views.
And I’ll, I’ll even post, that car that they have for sale on in the comments. So I think there’s cool ways in the point of what I’m saying is that as a vendor, I think it’s difficult, but I think as. A sales rep, if you’re out there like really selling, especially in the car business, man, I mean, I’m shocked sometimes when I walk into dealerships and still even the younger generation, a 20 or 25 year old is not utilizing these, these platforms to just to, just to let people know that they sell cars.
[00:16:00] Michael Ballero:I’ve even coached some of these younger like, man, just put the camera up and say, hey man, here are three things I don’t like about this vehicle. Yeah, just be transparent about it, and yeah, so anyway, yeah, that’s, that’s, that’s some of the different ways I see it being utilized. No.
[00:16:06] Terri Hoffman: I love it. I think it, if you’re on these platforms and you’re just constantly trying to sell what you do, that doesn’t work any better than if you go to a networking event and you walk up to someone and you’re like, hey, guess what I sell, let me tell you all about it.
[00:16:20] Michael Ballero: Correct.
[00:16:20] Terri Hoffman: It, it doesn’t matter if you’re doing that on social media or in person, doesn’t, doesn’t work. Let someone have a chance to get to know you first. And I, it’s, I, I think it’s interesting to hear the different creative approaches you took to try to do just that. Like, hey, I’m a guy that likes to shine the light on others. Hey, I’m a guy that likes to have fun. I enjoy the industry I’m in. Like, it sounds like.
[00:16:43] Michael Ballero: Probably too much fun.
[00:16:44] Terri Hoffman: You identified all these threads. That you want to be known about and that to me, that’s a brand, right? And so you thought like what are the ways that I could let people know these things about me. Because then when you want to start a conversation people are their guard is, it’s probably still up because they know you’re a salesperson, but it’s coming down a little bit more and you’ve got some things to talk about. And so they don’t feel like, well, now I know this isn’t a person who’s just coming at me all the time, trying to sell me something,
[00:17:14] Michael Ballero: right?
[00:17:15] Terri Hoffman: He’s actually trying to, build a relationship and let me get to know him. So I should give him a chance to get to know me.
[00:17:22] Michael Ballero: Absolutely. Yeah. Yeah.
[00:17:23] Terri Hoffman: No, that’s, that’s an awesome strategy. So tell me like the part that I skipped over in the conversation is tell me a little bit more about, what you guys do. Tell me what Gen Z Auto does. You have, I think the audience can pick up by now that you sell the dealerships. But, explain to me what your business does and what your value proposition is.
[00:17:44] Michael Ballero: Absolutely. Yeah. I mean, we’re in the finance space, right? So that’s my primary role, I, I, I’m out visiting with dealerships on a daily basis and providing them with, finance solutions. Now it’s, it’s, it’s a massive market. I mean, we’re, there’s some big, big companies out there. And I knew that when we, when we went out into the, to the market especially with some of these products that we have.
We had to, we had to be unique in some way because there are a lot of me out there. And I don’t even look at them as competition because I’m trying to do something that is genuinely different. I think this is where Gen Z shines is we, we sat back over the last four or five years and really looked at some of the spaces, maybe in, in the current industry right now that aren’t being served as well.
It’s not that they’re not being served. But in the finance space, primarily, when you look at the last four years in the, in the dealership space, I should say, rather we had this high influx of, of, of used cars that were coming back into the market. And remember there was the whole chip shortage.
I mean, man, so many wild things that happened over the last couple of years. It’s really wild. I mean, people were, I know people that had bought, brand new vehicles, put 50, 60,000 miles on them in one year, went back, traded the vehicle in for more money than they bought it for. I mean, just think about that.
[00:19:00] Michael Ballero: Think, think about that. I was in the used car sector of the industry and in the retail space. That was my primary role. I was used car manager and director for 14 years, 13, 14 years. That’s the exact opposite of what we knew the business as, right? I mean, never did we buy a car for more money than it was worth brand new with 50 miles on it.
But we were doing this because it was a short of inventory. So we created these, these finance solutions that really filled in the gaps, if you will, in a space that a lot of big providers don’t really necessarily want to mess around with or pay attention to, not that they couldn’t, but. They just, they don’t.
And that’s that higher risk, higher mileage vehicle. Because they’re typically not reinsurable, that would go against defeat the purpose of reinsurance, right? We don’t want to reinsure cars that are risky. But a lot of dealerships don’t have finance options, for consumers. So if they went into buy a 75, 85, 95,000 mile vehicle, whatever it may be, options become very limited.
[00:20:00]Michael Ballero: Now there’s some companies out there like us that are, arer providing these similar service contracts. But I think where we differ is we have a couple of unique, unique propositions. You wanted to know where our propositions were. We do something that limits the burden of chargebacks to dealerships because chargebacks can be a real nuisance. We also give a lot of flexibility on types of vehicles and then the mileage for example, our service contracts rate up to 300,000 miles. So you can sell a service. Yeah. So, and so there’s a couple of things that differentiate us, I think right there.
But our value proposition is in our, our, our business value proposition is this we’re bringing innovative finance solutions to the industry. That we feel need to change, right? We, or at least are underserved, and that’s where we’re, that’s where we’re really filling in the voids.
[00:20:38] Terri Hoffman: Okay. And so would you, would you say that your primary target is used car dealerships? Or do you also work with dealerships that have like both new and used inventory?
[00:20:50] Michael Ballero: Yeah, both. My, I’ve been very successful with the franchise dealerships. Because I find, yeah, I find that their, their, their main providers, are just not really that interested in, in writing service contracts for riskier vehicles.
[00:21:02] Terri Hoffman: Okay. So you talked about your social media strategy personally. Is there on the company side, like in terms of like company brand marketing? Are you getting good? I always call it air coverage. Like, do you get good air coverage from, from Gen Z Auto in terms of how they help you open doors to and just sort of, like I’ll give an example.
One of the, one of the things that really skyrocketed after COVID, for reasons you already covered is that people do more research online now. Before the engagement sales process, right? So how does the, the company or brand support you as a national account manager with marketing?
[00:21:43] Michael Ballero: They give me the flexibility. That’s the biggest thing. I know that there are a lot of companies that are conservative, right? I mean, They don’t want, they don’t want one of their employees posting, a video or a picture of them at their barbecue in the backyard, and that’s probably not appropriate, right?
[00:22:00] Michael Ballero: Where I work for a company that, they’re pretty lenient so, but most of it’s, it’s self, it’s self driven. So, I’m, I’m the one that’s out there, posting pictures on behalf of the company. We do have a marketing strategy in place, obviously, but as we’re growing and we’re trying to determine, how do we market to, to, to dealer principles, to general managers without it looking again, salesy or cringy, it’s, that’s a difficult thing to define.
It’s really, really hard. All right. And I certainly don’t want to, I’m 50 years old. I don’t want to come across as. Cringey or, or, salesy, so again, I think it comes back to the flexibility of my company gives me, bringing positive exposure and bringing positive light to the automotive industry, specifically the car dealerships, sitting down and I’ve done these, I’ve done interviews with salespeople, Hey, what are the top three things you love about the car business?
Tell me about your dealership. It’s like what we’re doing here. Or it just brings a positive light to them. And I hope the end result would be, I hope that one dealer, one finance manager, one decision maker will see me doing that and see a video that I’ve done and say, Hey man, this guy looks like somebody I might want to, do business with.
[00:23:00] Michael Ballero:Let me check them out. Yeah. Sends me a message and says, Hey, Hey Michael, how are you doing? I’m so on and so forth. Listen, I heard you talking about blah, blah, blah, or took this picture. It’s pretty cool you do that. So that’s, that’s what I would hope would happen, but I’m not asking for that to happen. So if it does, great.
If it doesn’t, it’s okay. We’ll keep promoting the company and keep, bringing positive light to the car business.
[00:23:19] Terri Hoffman: You are a true salesperson because that is the attitude you have to have.
[00:23:22] Michael Ballero: For sure. Yeah.
[00:23:24] Terri Hoffman: I think if you are curious. And you just let that curiosity guide you. It’s, it’s such a fine line you have to, to balance.
It’s like you have a quota to meet and you have a goal you’re trying to meet, whether that’s your quota or just your personal goal. It doesn’t matter what type of sales environment you’re in.
[00:23:42] Terri Hoffman: You’re driving towards something, right? But the more curious you are about what people are challenged with and what their issues are and helping them.
Like identify that and articulate it, it’s so counterintuitive that, that will then lead to the relationship, but you you might have to pursue a lot of those and that curiosity needs to take you a lot of ways and you just move on if it’s not you know picking yourself back up and brushing yourself off is, that’s really, to me, the key right?
[00:24:09] Michael Ballero: One of the best pieces of advice that I was ever given, and I think it was my father in law that told me this. He said, Ballero, don’t sell out of desperation, man. Oh. It doesn’t matter. It doesn’t matter how bad the situation is. You gotta, you gotta, you gotta be confident in who you are. You got to be confident in what you’re offering.
And yet I also realized that they’re not the person you’re proposing your services to this, this, in this case, a dealer, or if they don’t owe me any zero. So I walk in very open ended, as they say nothing to lose, but everything to gain. And it’s, it’s over the last, 13, 14 years of going out prospecting business with car dealerships.
It’s really helped me out a lot because I can really walk in and out of a dealership and I’m smiling the whole way, whether it’s, I was told yes or no. It’s okay. They don’t owe me anything, but I always try to walk out with, with, with something, whether it be a handshake.
Hey, thanks for coming by, a positive reaction. Didn’t work out? That’s fine. No problem. Maybe we’ll visit up in the future sometime. So that’s that specific approach has worked very well for me.
[00:25:06] Terri Hoffman: Yeah. So I, I think I spend a lot of time, even though this is a marketing podcast, we end up spending a lot of time talking about sales and business development in these meetings because they’re so tied together in the B2B space.
Only, in the B2B world, only 5 percent of our prospects are actually in the market for what we sell at any given time. So I think if you don’t go in with that mindset that you’re talking about, it’s like you walk in the door and unless they’ve told you, hey, we really need what you sell, you don’t know walking in, right?
But you, you have to go in thinking it’s 95 percent likely they’re not going to be in the market because that’s what the, that’s what the stats tell me, right? So any positive you can get out of it, and, and purely from a marketing point of view, you have a relationship now. You have somebody you can work on building a marketing relationship with. You can get your content in front of them. You can get your brand in front of them. You might have videos.
[00:26:01] Terri Hoffman: So when they get around to being in that 5%, they already know you.
[00:26:04] Michael Ballero: That’s right.
[00:26:05] Terri Hoffman: Yeah. Yeah. It’s, that’s big. That’s still a win, unless you just got the door slammed in your face. It’s a win.
[00:26:10] Michael Ballero: And I get that question asked, well, or how many times has someone told you to beat it? Or, I honestly, maybe one time, one time. And, and the thing is, is that like, even after I was treated in a way that, probably resembled that person just having a really bad day, I understood that. I walked out.
I was mad. Because I don’t think any adult wants to be, spoken to in a certain way. But it’s also, it’s also the car business. We were a little rough in the business and I like it like that, actually. But I made it my goal. I was like, I’m going to get in front of this guy and somehow some way.
And I actually did like a year later, this person was at another dealership and I ran into this person and the thing was, he didn’t even remember me. Like it, and so it was so cool because I knew and, but I actually was harboring it and he wasn’t even thinking about it. So actually I think it was that day I was like, you know what?
[00:27:00]Michael Ballero: It doesn’t even matter. This, I was losing sleep. This guy lost zero sleep over that situation. I actually became, good acquaintances with that person, so.
[00:27:06] Terri Hoffman: That is so funny. It’s so, it’s so easy to tell yourself, don’t take things personally. Very hard to do.
[00:27:12] Michael Ballero: Yeah, that’s right. That’s right.
[00:27:13] Terri Hoffman: Very hard to do, but it sounds like that, that it’s good you went back and you were able to break through that.
[00:27:18] Michael Ballero: Yeah. It’s cool. Yeah, a little closure there.
[00:27:21] Terri Hoffman: Yeah, exactly. Well, talk to me about, Chat GPT. Yeah. We, we have this down as a topic and I’m, I’m like, very curious to hear where you want to take this.
[00:27:29] Michael Ballero: I know.
[00:27:30] Terri Hoffman: What do you have to say about ChatGPT?
[00:27:32] Michael Ballero: I’m nervous. I shouldn’t even have put that on there because I’m no expert. I’m like the biggest beginner. I’m probably a poser. I mean, and then look, my audience is like, he’s got two computers behind him and so I know zero about ChatGPT. Only, only what I’ve learned over the last six months listen, when I was 16 years old.
[00:28:00] Michael Ballero: Yeah. I saw my grandfather bowling one day at the bowling alley in Miami, Florida. I, we, there was this big bowling alley down in where I lived in Miami and we used to hang out there and I saw him bowling and I was like, I wonder if I can bowl. And so I found a house ball at this bowling alley and I took it with me.
I got to admit, I took it with me. I actually returned it in the end, but I took it with me. Because it was, it was, it was somebody’s ball that was professionally drilled. And anyway, the point of me telling you this is that I was inspired by my grandfather to start bowling when I had no interest in bowling, but I was so intrigued by it.
And all of a sudden I found myself bowling, against people that actually knew how to bowl. And I was actually a decent bowler. So there you go. ChatGPT is like, I saw a video one time of somebody utilizing ChatGPT and it was like my, seeing my grandfather bowl and, and I was like, oh, this was a couple of years back.
[00:29:00] Michael Ballero:About six months ago, I was on TikTok and I was flipping through videos and, a young lady that goes by cat, C A T, G P T. Cat GPT. There’s a shout out for cat GPT. I’ve started flipping through her videos and even though she’s on a different knowledge I mean, she’s brilliant brilliant when it comes to technology I mean, it’s really fascinating what she’s she’s taught me but it just got me interested enough to figure it out So, all right, so let’s talk about Chat GPT.
First off. It’s not like Google. All right, you don’t just put in like what’s the top ice cream brand from Ben and Jerry’s, like it, it can, you can do that, but it’s a language model. It’s something that basically takes the most popular words in front of and after and continues to compare them against each other.
So when you’re asking it, Hey, I’m thinking about going into the finance and insurance space in the automotive industry. But I don’t know a lot about dealer owned warranty companies and all of those things that, fall underneath that umbrella. Teach me by using first principles thinking what the most popular aspects of it are and teach me as I’ve never understood it before. There’s a prompt right there.
[00:29:51] Terri Hoffman: Yeah.
[00:29:51] Michael Ballero: Scrubs the entire internet and all of the data, all the zeros and ones that are out there. And it, it looks for the most popular. Words in front of and after and continues to compare itself to it. I give this whole Introduction to Chat GPT not because I know more than anyone that’s watching I know zero, but I only I’m learning and so that’s what I’ve learned about it.
So here’s what blew my mind one day. My brother sent me a video of a guy, I live up here in North Texas and in Frisco, Texas, my brother sends me this video off Twitter, or X, alright, and it’s a guy that’s in Plano, and he, he’s using Chat GPT because his friend challenged him to create a business from Chat GPT now There’s there’s two subscriptions to Chat GPT. Well, first off you can use it free and you have credits if you’ve ever played around with it, you know I have I have the 20 description now because I actually use it routinely And I’ll, I’ll, I’ll go more into that, but I want to tell you this story because it’s really, really funny and cool.
[00:31:00] Michael Ballero: And then there’s the 200 monthly and you can do literally anything with that access account. You can access, you can give it access to your Facebook, all your social media, and it will literally market for you. It’ll do everything you want it to do. Anything you input, you tell it to do, it will do it.
So this guy gets challenged by his friend and he’s like, Hey man, do you think you can find a business on Facebook marketplace? That’s underserved right now and somehow capitalize on it and make money on it without actually having a business And so this video goes on to show this guy and he’s walking you through it.
He’s telling you know, what? I use ChatGPT to search for the most underutilized businesses on facebook marketplace. And here’s what here’s what it gave me And so one of those was there seems to be a large number of people on Facebook Marketplace that want to just give away their pianos.
Yeah, okay All right, they want to give away pianos. They, they have a piano in their house. They don’t play anymore. They’re big. They’re bulky They’re heavy. What do you do with them? Right? Mm hmm. So, so he utilized his chatGPT to not only figure this out, but then to determine, Hey, how can I market to these people on Facebook marketplace?
[00:32:00]Michael Ballero: Because what’s the problem? The problem is, is that nobody wants to go and pick up those pianos for free. They want to do it for seven, eight, 900, a thousand dollars. It’s a lot of money. So knowing that those people that are trying to get rid of those pianos, understand that there’s going to be a fee associated with having to get rid of this piano, even though I’m giving it away for free.
What if I went in at a much lower cost? And so ChatGPT not only researches the demographic in the market within a 75 mile radius of him, but then this person gives access to ChatGPT with Facebook, his Facebook account, then scrubs all of the Facebook ads of people that are actually trying to give away pianos and populates a list of those people that would fit best with this business and recommends a fee of 200.
[00:33:00] Michael Ballero:And so, He then goes on to tell ChatGPT because everything is user input. Although it is a language model, it does remember it, it holds memory. So it will start to understand your, your tone, your emotions, et cetera. And so that’s, what’s cool about it. And so he goes on to basically. Market to every one of these people on Facebook Marketplace, , ChatGPT creates the message, sends it to these people, replies back to these people, and he gets 27 yeses for scheduled pickup of their pianos in one week.
So in one calendar week, a five day business period, he got 27 yeses. I think it was 27 – 20. I don’t want to exaggerate. This is a real video. For 200 a pop and he has zero, he has zero business. He’s literally don’t have a truck.
[00:33:23] Michael Ballero: And so, yeah, so that’s the funny part about the video. He’s got to figure it out.
But my point is that this man utilized to not only find a problem, but to help him discover a solution then with access, develop a plan, carry it out, and then actually. Have an actual call to action final and final product. Yeah. So, when I look at ChatGPT from someone like me, that’s, that’s in the vendor space to automotive dealerships.
[00:34:00] Michael Ballero: If you’re a salesperson in the car business, if you’re a marketer like yourself, how can, how can I utilize this AI to help me on a daily basis? Here are my points. I utilize it on a daily basis for email, email communication, especially to uh, press prospects, because I want to, I want to be able to give that prospect the best that I can possibly get.
And I don’t know as much as Chat GPT does. I understand what I want to tell that prospect, but I want Chat GPT to help me coordinate it and choreograph it better. Based upon the input that I give it, this person is a C lister graduated with an MBA from Harvard. I, I, I tell it everything about the prospect and what I want.
And it says, Hey, here, look at this. And then I say, ask me five more questions to get a better understanding of what it is that I’m trying to accomplish. And it does. And it takes it down to a completely granular level. I take that email, I copy it and I send it. And I cannot tell you the amount of, like, replies and responses.
[00:35:00]Michael Ballero: I’m getting now from, from, from potential prospects where prior I wasn’t, I’d like to say I was great at emails, but I guess I’m not. But it’s working and and i’m and i’m having conversations with people that normally I wasn’t able to get past that next step So for a guy like me a beginner a novice it’s it’s been very beneficial.
[00:35:02] Terri Hoffman: That is really a cool use of it. I haven’t, I mean I’ve definitely heard of people using ai to write emails for them, but that’s it’s all about how you prompt it, right?
[00:35:12] Michael Ballero: Right. It’s all about the prompts.
[00:35:13] Terri Hoffman: Yeah. It’s all about the prompts I think the thing that is the most
[00:35:16] Michael Ballero: That’s a t shirt, “It’s all about the prompts”
[00:35:19] Terri Hoffman: That is a t-shirt.
[00:35:20] Michael Ballero: Literally you make the t shirt I’ll market it for you. I will wear it at every dealership and we’ll, we’ll just give them out to all the car guys and say, it’s all about the prompts. Seriously.
[00:35:29] Terri Hoffman: Yeah, that, that actually is a really good idea. Every marketer I know would buy it.
[00:35:33] Michael Ballero: There you go.
[00:35:34] Terri Hoffman: It’s what, what is interesting though there’s not one person right now, who’s not just really sick of hearing about AI.
The, the thing about it though, is that there are so many ways to use it. And I think that’s the most exciting and overwhelming thing at the same time. So when people like, when I said, I’m really curious to hear where you’re going to take this conversation about Chat GPT, it’s because you could take it an infinite number of directions.
[00:36:00] Terri Hoffman:There’s just so many different ways that you can use the tool. And I think at first people thought, Oh, this’ll save me time. Right. Time savings can happen, but effectiveness, right? Effectiveness, I think, is more meaningful and that’s what I hear you describing is if I’m going to send an email to this person and I have one chance to make a first impression, I really want to know that I’ve put time into making the best first impression.
So why not, why not use a tool to improve that? Exactly.
[00:36:30] Michael Ballero: Exactly.
[00:36:31] Terri Hoffman: Yeah. So I think that thinking it can only be used for time savings is thinking too small. It, it does have that, like, we use it a lot in our agency as a tool, and it can save time, but we’re always more interested in, like, did it improve the impact and effectiveness of what we were trying to achieve, whatever that goal was.
Right. Because that’s.
[00:36:54] Michael Ballero: And everybody wants results. And that’s, it’s, yeah. Results. So that’s a, that’s a, we got a chant in our House of Results. Results, results, . Yeah, so I, yeah, I think it’s measurable. It’s measurable. I mean, just even just simple and like, I actually take track of it.
I, I, I have all my Gmail are tab with emails that I’ve sent utilizing, a ChatGPT, if you will, in this case. And I mean, if I did a spreadsheet, I can tell you, I can show you that, the, the click, the click rates and the opens and the reads and the responses are, they’re up, they’re up 60, 70%.
And it’s not because Mike Ballero is not capable of writing a professional email. I get in my own headspace too much. That’s the problem. And I started looking, I started looking at replies and you can only read into text so much. I mean, someone can, can send you the word hi, and, and it can go a million different ways.
It could be introduction. It could be hi, like, like, like anything, on the point, my point I’m getting at. But, I think from a sales role, from a marketing role, if you’re trying to broadcast your net out there and you’re not utilizing, cause it’s free, you can use it, the free, you can use, I think it’s 10 credits a day.
[00:38:00] Michael Ballero:The things, and if you just watch, go on YouTube or any anywhere, just type it up, how to use it. And you’re going to see the amazing, amazing, you can do video, you could do content, you could do pictures. I’ve been recently doing just random tests on it. Hey make me a video about a pair of Air Jordan sneakers that I recently bought from this website.
And it’s like, and it’ll do it. It’ll give you a whole entire script in 10 seconds and the script that it’s creating for you. It’s, again, it’s, it’s giving you the most popular version of what you’re asking for. So your chances of, getting more noticed or, more exposure, it’s higher. You can even ask it to do hashtags, you name it, it will literally do whatever you want it to do.
[00:38:35] Terri Hoffman: Yeah. I think it’s funny too, when you start to build a thread that, you continue building on. So it’s learning what you want in that thread. It’s funny how it’ll give you things you didn’t even Yeah. Okay. Yeah. That was smart that you added that. I didn’t even thought of that. It’s, it’s really amazing.
[00:38:53] Michael Ballero: It is. Yeah. It is.
[00:38:54] Terri Hoffman: Yeah. Well, so how about you had also work life balance. I’m sure that if you have the secret of this mystery to unlock for, for all of us, we’re, we’re all on the edge of our seat, but in terms of work life balance, is that an important goal for you and in your house? How do you view work life balance?
[00:39:12] Michael Ballero: I think it’s, it’s for a long time, like in the, in the generation of car business that I grew up in again, getting out in the retail space of 2012, I think that was the biggest complaint that most sales people had or business people in the business. I just always recall that being the issue, man, I never get enough time to spend my wife and my kids or my husband, my daughter, you name it, whatever it was.
I never get a spot enough time to, to, to, to spend with X, whatever that fill in the blank. Right. And like, it was an issue. It was a real problem. I mean, we were working 10, 12, 14 hour days, bell to bell, the last week of the month, but we were making good money. We were taking care of our families.
[00:40:00] Michael Ballero: We were making a good living for ourselves, but that always seemed to be the thing, the reason why we wanted to try to get out. I, I couldn’t understand it, but then I understood it. And in 2012, as I mentioned, when I got, when I parted ways with with the person that I was running, working in a dealership with, like I said, I went through a real struggle.
I was a challenge. And you talk about having real reflection as, as a man of faith. I have never cried out to my God as much as I did. Because I was broken. I really was. I was act absolutely and actually trying really, really hard to get a job back in the car business. And I just couldn’t do it. I don’t know what, what it was just didn’t line up for me, but look where I’m at now.
So I look at it as a positive, right? Yeah, I say, I say this to you because it was that summer that I deemed the best summer ever. We deem it in our household, the best summer ever. The, the, the summer that I lost my job and couldn’t find a job for 91 days. And was on unemployment. We deem it the best summer ever.
[00:41:00] Michael Ballero:Why? I started coaching soccer with my son. My daughter was about to turn 12 years old. And I was it was just a pivotal time, I felt, as a dad to a daughter and having that relationship with her and really wanting to show, be there more often for her. Yeah, school events, functions, etc.
And I, I was able to now. Because as I mentioned, I got that, that, that job with my previous employer and I had a five day work week. I mean, the first Saturday, I, the first Saturday I remember waking up and like telling my wife, I’m late, I’m late. And she was like, yeah, you don’t, there’s no Saturday meeting, honey.
There’s no Saturday meeting. This is big in the car business. You’re in the car business. They are, the audience will know what I’m talking about. If you’re in the car business, Saturday meetings, if you show up late, you better have donuts and coffee. That’s all I can say because you you’re gone if you’re not it will make it tough for you. But so I start coaching soccer, hhich I found to be just a beautiful beautiful new experience, right?
Not only I I was able to really tap into Leadership skills that I didn’t know I had and that I was learning in the car business from really great people but then I was connecting with my six year old seven year old son of that time and And then again, my daughter, and so I was serving, serving in programs like Watchdogs, and then I was coaching my son.
[00:42:00] Michael Ballero:And then I started growing a really massive passion for coaching. So I started, I went and got my USSF coaching licenses through the United States Soccer Federation. I’m a class D. And so these are nice little accomplishments that I felt like, that I would have never have thought of or done before.
And I was connecting with my son on a deeper level. I was connecting with my daughter on a deeper level, that work life balance with my wife. And I haven’t mentioned it. Who’s my rock. She’s my everything. It is really the reason why I’m here right now where I’m at in my entire life. It’s my, it’s because of my wife and her standing by me the whole time.
And, and just, when the commissions were low and when they were high, We never spent more than, than we earned and we’re in a good situation. Thanks. Thankfully to her, the work life balance is everything. And here’s what I learned. It really wasn’t the amount of time that I was spending in the dealership and how many hours I was working because I was doing something that I loved.
[00:43:00] Michael Ballero: If you don’t do what you love, then don’t do it simple. I’m just, that’s honest. The best answer I can give anyone. If you don’t do what you love, then don’t do it. But I was doing something I loved, but what I wasn’t doing really great. Was I wasn’t focusing my attention on my wife and my children.
When I came home from that 10, 12 hour shift at the car dealership, I couldn’t figure out, I couldn’t figure out how to, how to disconnect the two.
I just couldn’t, I wasn’t good at it. And so I was a little bit more on edge. we’ve always had a fantastic relationship. This has been a very happy house. I can, yeah, my children will attest to that. If they watch this video, I hope they’ll, they’ll give a thumbs up on it. And my wife will too. We’ve had a beautiful life.
But when you can’t give yourself the best, what happens is you start blaming it on other things. And I was blaming it on the car business. And what I found it was, it wasn’t the car business. It’s Mike Ballero. And so I was happy doing my job, but I just couldn’t figure out how to disconnect. And then when I got into this vendorship space, then I had more time.
Putting my wife and her needs, way before mine, obviously happy wife, happy life, right? So, it’s the what I what I believe at least and and my children putting their needs first. It’s not perfect but It works. And, and when you, when you come to family situations like that and you look at what do I really want out of my life, you’ve got to, you’ve got to find that balance, and I’ll, I’ll just be open with you.
[00:44:00] Michael Ballero: I was making an excellent income as a director in the car business. Then I got the new job in 2012 and man, I went back down to, to something that was, 20 percent of, of, of my annual salary and my annual income was hard. We, my wife always kept us grounded and we never spent more than we could afford.
And so it kept things happy in the house, right? Yeah. It wasn’t a financial burden. And so that I think also too, is very important is, if you want to have the happy work life balance finances, a big, is a big part of that, as if you’re married or if you’re with somebody or living with someone, so you’ve got to have that.
You’ve got to have that happy life or happy workspace. I got to love what I do. My wife’s a high school teacher. She loves what she does. Mike Ballero is a car sales guy, a car guy. I love what I do. I love the people I serve.
We had this unanimous feeling about the industries that we’re in. Finances play that pivotal point, but then on top, the thing that leads all is love.
[00:45:00] Michael Ballero: And that, and that, and, and you got to have, you got to have your, your focus of your attention has to be on the love that you have for your wife, for your children, for your family, because everything else fades away. And so I really started honing in on that and, and being more open with my wife, sharing more things with her about my personal life and experiences.
And even though we’ve been married 28 years , so, it’s, it’s, it’s been a, it’s been a wonderful life, but it’s taken this many years, of being together that, has allowed me to reach this place as a guy that is an empty nester, and, and It’s, it’s, it’s a beautiful journey.
It really is, but I would tell anyone that’s watching this video, that’s 20 something 21 building a family. It doesn’t matter. You could be, and maybe you’ve heard of it already, but you have to put your loved ones first.
You have to put their needs first. And sometimes that means giving up your own, selfish desires and ambitions, you’ve got to, you’ve got to put, put that away first. You gotta, you gotta have that level of humility. Like you said earlier, and serve the ones that you’re, that you love and that you’re with and everything else comes into play.
[00:45:52] Terri Hoffman: It does. I, well, first of all, thanks for sharing all of that in terms of your personal experience and perspective.
Because. This is a very I don’t know the right way to tie it together, but, we, I have a podcast where I’m trying to help people learn more about marketing and how it ties to sales. But guess what? It’s pretty tough to be successful at any of those like operational areas if you just don’t have the right mindset.
Right. And you, and you’re, something is off kilter for you and your mindset. Work life balance is part of that. Health is part of that. If you choose to be spiritual, your spirituality and your faith is part of that. And so I, I think it’s. It’s a great component to add into this interview because it doesn’t matter if you have faith or not, or if you are a runner, a weightlifter, a, it doesn’t matter.
Maybe you’re a swimmer, a biker, just having kind of those different areas of your life at the right balance of health is really important. It’s very hard to be sustainably successful in the fields that you and I are in unless sustainably
[00:46:58] Michael Ballero: Mm hmm. Yeah. That’s so true.
[00:46:59] Terri Hoffman: Yeah. It’s really crazy too when you focus on just simple basics.
What you just talked about are actually very basic things and they’re the hardest things in life to do.
[00:47:08] Michael Ballero: That’s so true.
[00:47:09] Terri Hoffman: The hardest things in life to do. But when you do them and you focus on them and you, you do them consistently, you are able to get so many more like rewards and gifts that you never really thought about before.
Mm hmm. And until you go through it, it’s hard to. Appreciate. Then you’re just. You got that right. Then you just listen to old people tell you something that sounds crazy, but it’s not crazy.
[00:47:32] Michael Ballero: It’s not.
[00:47:33] Terri Hoffman: It’s not crazy. The earlier on in life, you can, really believe like what you just talked about.
[00:47:39] Michael Ballero: Right.
[00:47:39] Terri Hoffman: You’re going to, you’re going to find that happiness that kind of evades all of us way faster than it appears.
[00:47:45] Michael Ballero: Yeah, I have hope in this generation. I really do. I, I mean, I, I’m happy with where I’m at in life and, and I think things are well. I always say, I mean, this address is where everything starts.
I can’t affect people outside this household unless I have things in order, if you will. And but, and I think this, this, this generation, my, my son, my daughter, my daughter’s 25, my son’s going to be 19 soon. I mean, these are really, really brilliant human beings. And I, and there’s a higher level of empathy.
There’s a higher level, level of sympathy. I think there’s a higher level of just social understanding. Between us as human beings and I think a lot of that has to do with, the amount of, engagement that we have like this virtually, social media, et cetera. We see videos, we see things that make us sad, happy, angry.
We can formulate decisions much quicker than it was 20 years ago. You couldn’t absorb this information at this level that we’re absorbing it today. Yeah. And so, yeah, I’m, I’m, I’m super hopeful. I feel like this, this up and coming generation as you’re aiming towards and what you were saying, to a younger crowd, maybe that’s listening to this now.
[00:49:00] Michael Ballero:Like, you have the keys to success. You really do. You have everything you need to, to do what you want to do and to affect. People around you at the highest level that that you’ve ever been able to, do that. In my opinion, in the history of mankind, the impact is a drop of water, creates so many ripples.
And that is probably the one of the most truest statements ever. I think right now.
[00:49:05] Terri Hoffman: Yeah. Well, to add on to you hoping that your kids listen to it I’m pretty sure my kids always listen to these two. They’re just gonna be like wow I feel like I just listened to one of my mom’s lectures Michael.
Thanks a lot Which sounds like we have a lot you And your wife and my husband and I probably have a lot of common topics that we like to talk about with our kids, which is really cool.
[00:49:26] Michael Ballero: I’m sure.
[00:49:27] Terri Hoffman: Yeah.
[00:49:28] Michael Ballero: Yeah, sure.
[00:49:28] Terri Hoffman: But it, I guess I just want to thank you. I mean, you are, you’re very open and I really appreciate that.
Not only about the things we just talked about, but, just talking about how you’ve navigated different stages of your career. Everybody goes through that, right? Every, everyone encounters those, pivot points in their career. Or even if they stay in the same job, there’s always changes over the longer periods of time.
And so just staying positive about them and always figuring out how to stay curious and move to the next thing. I think is a, is a really [00:50:00] important skill that gets overlooked. So it is sharing everything with us.
[00:50:03] Michael Ballero: Yeah. I appreciate you. And thanks for, thanks for having me on and giving me a chance to, have this conversation with you.
It’s been a lot of fun.
[00:50:09] Terri Hoffman: Absolutely. You’re welcome. Thank you.
[00:50:11] Michael Ballero: Thank you.
[00:50:11] Terri Hoffman: Thank you for listening to B2B marketing methods. Please be sure to follow us on your favorite podcast channel and leave us a review. We’d love to hear from you and connect. You can find me on LinkedIn or visit our company website at marketingrefresh.com.
