• Does Content Marketing Have the Power to Generate New Business Opportunities

    Marketing Minute: Does Content Marketing Have the Power to Generate New Business Opportunities?

    As a digital marketing agency, we are often asked by business owners if content truly has the power to generate new business opportunities. The answer is yes! The secret is having a goal-oriented content marketing strategy. First, it is important to answer the common question of what is content marketing? Content marketing is a strategic […]

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  • texas cars

    3 Content Marketing Trends That Are Uniquely Texas

    On the Friday before the start of each year’s Houston Rodeo, there is an uncommon sight on Houston’s city streets. Once per year, vehicles all across Houston give way to trailriders and livestock on the roads leading to NRG Stadium. For out-of-towners, there is curiosity seeing this mix of the city and country. For business […]

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  • small-business-content-marketing-mistakes

    Is Your Small Business Making One of These 7 Common Content Marketing Mistakes?

    Running a small business is a uniquely rewarding and challenging endeavor that requires your full attention as the owner or manager. This entity requires strategy, planning, problem-solving, research, and knowledge of your customers to generate revenue and grow. Because of how deeply invested you are in, that’s why 75 percent of small business owners say […]

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  • best places to shoot marketing videos in houston

    The Best Places to Shoot a Marketing Video in Houston

    There’s no denying that video has become a valuable marketing tool to increase brand awareness and social media engagement — visual storytelling is a powerful medium. Every brand has a story, and shooting a marketing video is a great way to tell it. The focus of today’s blog is “home-field advantage” for video in Houston. […]

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  • Why Your Business Needs to Invest in Professional Video

    Why Your Business Needs to Invest in Professional Video

    Many business owners are excited about the idea of using video to increase engagement, drive sales, and tell their stories to potential new customers. The question is: What technology should you use to achieve this objective? Video technology has advanced to where anyone with a smartphone can record high-quality HD video. A handheld video is […]

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  • 3 Reasons Why a Boring Blog is Good for Your Business

    3 Reasons Why a Boring Blog is Good for Your Business

    There’s a classic saying that familiarity breeds contempt. Perhaps that’s how you feel about your company website, and especially your blog content. Let me put you at ease for a moment. A blog that feels boring to you is okay! Additionally, it’s actually a sign that the content has the potential to attract prospects that […]

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  • searchhou ronell smith houston marketing 10x content

    A Recap of SearchHOU: Build a 10X Brand by Creating 10X Content

    Staying ahead of the curve is incredibly important when it comes to digital marketing. The landscape is constantly changing as technology gets better and smarter. For that reason, our team is passionate about attending industry-related events throughout the year. At these events, we are able to learn from other industry experts and share ideas. One […]

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  • 3 Steps to Mastering Your Video Marketing

    3 Steps to Mastering Your Video Marketing

    You’ve seen it on social media, in the middle of your favorite TV shows, and inside multiple sales emails. Your competition is doing it, Vistage groups are recommending it, and your target audience expects it. It’s video marketing, and when done right, produces impactful results. If your company is ready to use video marketing as […]

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  • The Best Content Strategies Are Taken

    The Best Content Strategies Are Taken

    Think Beyoncé, not Liam Neeson. If you like a content strategy, then you should put a ring on it. Nothing says long-term commitment like a ring. And for marketing results, long-term is the only option. Want to know how Marketing Refresh creates, implements and manages long-term content strategies? Here’s how. The First Date: Meet Mr. […]

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