B2B Marketing Blog
Category: Content Marketing and Strategy
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Manufacturing companies need to become more visible to reach customers and grow sales. Relying on salespeople touring customers’ facilities or cold-calling prospects isn’t as effective as it used to be...
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Digital marketing is more competitive than it has ever been. When the COVID-19 pandemic arose, many companies had to strengthen their digital marketing strategies to adapt to their customers’ new...
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Does this sound familiar? Your job title is supposed to be Vice President of Sales, but “and Marketing” got tacked on to it. Luckily, you have a lot of sales...
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With all the marketing agencies and services available, it’s overwhelming to figure out what marketing agency is best for your business. Being a business owner is hard enough; figuring out...
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Adjusting to newer, modern methods of finding leads can be difficult when you’ve heavily practiced building relationships through sales calls or word-of-mouth. The oil and gas industry is an extremely...
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Picture this. You put countless hours (or dollars) into your company’s website with hopes of generating leads. You have contact, industry, and services pages. You’re proud of your site and...
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Do you feel like you have hit a rut with your digital marketing efforts? You may be thinking that it’s your brand or website that needs a refresh or your...
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While the Marketing and Business Development departments hold two very different sets of responsibilities within an organization, they need to work together toward a common revenue growth goal. We know...
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Ah, summertime. During the hottest months of the year, many businesses lose momentum. Employees go on vacation, managers start thinking about fall staffing needs, and the sales cycle oftent slows...