Our lead generation marketing programs are designed to serve your audience with the right message, at the right time, and in the right place to drive targeted leads to your business.
Content Strategy / SEO
You Get
- Blogs, Emails, Social Media Posts, eBooks, Whitepapers, and Website Content.
- Educate your audience and improve your keyword positions.
Our Process
- Create a strategy that follows your buyers through their decision-making process.
- Develop a calendar that ensures you maintain consistency and ensure balance across different topics and personas.
- Identify clear calls-to-action that connects your personas to the information they need when they need it.
Blogs
You Get
- Educate your audience with concise thought leadership content and share important news and events.
Our Process
- Map the blog strategy to the purchasing journey that each of your buyers take.
- Connect your blog content with top keyword searches.
- Work closely with your team to share events in a timely manner.
You Get
- Deliver content directly to your prospect’s email inbox.
Our Process
- Design an email strategy for your goals:
- Newsletters to share blogs, company updates, and information about events.
- Campaign emails that are part of an integrated lead generation strategy.
- Multi-part drip email campaigns that move prospects through a decision-making process.
Case Studies
You Get
- Arm your sales team and use case studies to prove your value proposition to your prospects.
Our Process
- Focus on results and convey the solution.
- Strategize whether it should be free to growth authority or “gated” as a tool to build your email list.
eBooks / Whitepapers
You Get
- Educational content to share industry / technical expertise and move prospects through the decision-making journey.
Our Process
- Strategize length and content to demonstrate industry/technical expertise and entice prospects.
- Strategize whether it should be free to growth authority or “gated” as a tool to build your email list.
Local SEO / Reviews
You Get
- Improve search positions and authority for local keyword positions.
Our Process
- Keyword strategy based on local landscape and competition.
- Management of local listings (Google, Yelp, Yellow Pages, and many more).
- Proactive strategy to request and respond to reviews and build star ratings.
- Link building through partnerships with strategically selected authoritative websites.
Online Advertising / PPC
You Get
- Online PPC (pay-per-click) ad programs to generate leads and build revenue.
Our Process
- Build a creative strategy (design and copy).
- Develop a campaign structure and ad groups.
- Identify a target budget and optimize through active account management.
- Implement micro-conversion performance tracking.
- Google, Bing, LinkedIn, Facebook, and Instagram platforms.
Social Media Management
You Get
- Real-time connection with audience and dissemination of content, build brand awareness, and drive prospects to your website.
Our Process
- Strategically select the platforms to focus on (do fewer, and do them better).
- LinkedIn, Facebook, Instagram, Twitter, and Pinterest.
