Content Strategy / SEO
Blog Topics / Calendar - We develop a calendar of blog topics on a rolling 90-day schedule. Information includes topic, keyword focus, target persona, target stage of the buying process, call-to-action (CTA). This structure helps ensure accountability and enables more efficient planning and information gathering.
Persona Focus - we develop strategies, topics, and campaigns to propel specific personas (that were identified during the buyer's journey project) through each individual's distinct decision-making process.
Calls-to-action - We include different calls-to-action in different pieces of content throughout the decision-making process. They range from top-of-the-funnel (subscribe to our newsletter) to bottom-of-the-funnel (contact our sales team).
Keyword focus - We monitor and analyze how a company's organic keyword positions grow and improve over time.