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Most marketing teams have plenty of data. Website analytics tell you who’s visiting. Campaign platforms tell you what’s getting clicks. Your CRM tells you which customers and opportunities are in the pipeline. The problem is that these systems often tell their stories separately. That leaves one important question unanswered: What
- by Terri Hoffman
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Most marketing budgets get built the same way every year: take last year’s line items, adjust a few numbers up or down, and call it a plan. That approach is...
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For the better part of the last two decades, “getting found online” meant one thing for your brand: ranking on Page 1 of Google. That’s no longer the most important...
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You know marketing is working. You can see it in the sales pipeline, with high-quality leads coming in. But your CFO doesn’t feel or see any of that. They see...
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Someone on your team can probably open the dashboard right now and show that impressions are up, clicks are coming in, and cost per click looks better than it did...
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Most people hear “marketing management” and picture a person who runs the marketing department. They’re responsible for every campaign, email, and the occasional photo shoot. That’s not wrong, but it’s...
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Houston is a large, competitive market. Energy, industrial, professional services, construction, healthcare, and manufacturing companies are all trying to reach buyers with plenty of options. For a B2B company, being...
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Your target buyer used to start with a Google search, click a few blue links, and land on a website, but now that path is mostly gone. Now a buyer...
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By the time an RFP lands in your inbox, the buyer may already have a pretty good idea of who they want to hear from. That happens because a lot...
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Most marketing reports are full of numbers. Visits. Clicks. Impressions. Follower counts. Open rates. And most leadership teams look at those reports and ask the same question: “But is marketing...