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Marketing Refresh Blog

Search for your niche audience using this proven approach

How to Reach Your Niche Audience

08.23.2021 | SEO

At Marketing Refresh, many of our clients are small businesses that target niche audiences. We appreciate getting to know each client’s business, customers, and industry to formulate the right strategy that helps them get the most return on the marketing […]

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A young woman engaging with the google search engine through mobile by marketing refresh.

5 Metrics To Analyze To Know If Your SEO Is Working

02.02.2021 | SEO

A strong, well-informed search engine optimization (SEO) strategy helps drive more attention to your business through organic search. However, it takes time for an SEO strategy to really show you the results that you are looking for. Business owners often […]

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A young woman using a search bar to find an answer to his search query by marketing refresh in houston, texas.

What Is A Good SEO Plan for a Small Business?

11.23.2020 | SEO

A search engine optimization (SEO) plan is essential when creating a foundation for your business’s digital presence. SEO is necessary to help ensure that your business is visible and at the forefront of your audience’s interest. Because SEO strategies are […]

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Business owner looking for help with the latest Google Search changes impacting search results for website content by marketing refresh in houston, texas.

Google Search Change: Why Your Website Content Needs Great Visuals

07.27.2020 | SEO

If you’ve spent any time searching for a photo or graphic to include with content published on your website, you know how important it is to get that visual just right. If you’re like me and you have a very […]

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Google My Business: A Valuable Hybrid Platform to Help Small Businesses

04.21.2020 | SEO

Google My Business (GMB) has progressively increased in value to small businesses. Now, it’s to the point where you need to start thinking about GMB as a social media platform (e.g. LinkedIn, Facebook, Twitter, and Instagram) and a mini website […]

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Rankings — Why They Matter For Content On Your Website

11.20.2019 | SEO

One of my favorite things in life is rankings. Whether it’s the college football rankings, college basketball rankings, or keyword rankings for blog content, rankings are an amazing storyteller. Rankings provide us with a definitive snapshot at an exact period […]

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Why You Need More EAT to Reach Your Target Audience!

10.28.2019 | SEO

Reaching Page 1 of Google Search results is a feat in itself. Staying on Page 1 is a completely different challenge, especially when Google continually updates the algorithm that determines which website pages are prioritized in search results. As a […]

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SEO 101: Understand On-Site and Off-Site SEO to Maximize Visibility

07.15.2019 | SEO

If you’ve been in business for any length of time, you’ve probably come across these three little letters: SEO. Is it magic? Is it trickery? Is it reserved for super-smart web gurus who monitor Google’s algorithm changes like the stock […]

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