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Google my business being used on a mobile phone by marketing refresh in houston texas.

Google My Business: A Valuable Hybrid Platform to Help Small Businesses

04.21.2020 | SEO

Google My Business (GMB) has progressively increased in value to small businesses. Now, it’s to the point where you need to start thinking about GMB as a social media platform (e.g. LinkedIn, Facebook, Twitter, and Instagram) and a mini website […]

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Rankings — Why They Matter For Content On Your Website

11.20.2019 | SEO

One of my favorite things in life is rankings. Whether it’s the college football rankings, college basketball rankings, or keyword rankings for blog content, rankings are an amazing storyteller. Rankings provide us with a definitive snapshot at an exact period […]

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Why You Need More EAT to Reach Your Target Audience!

10.28.2019 | SEO

Reaching Page 1 of Google Search results is a feat in itself. Staying on Page 1 is a completely different challenge, especially when Google continually updates the algorithm that determines which website pages are prioritized in search results. As a […]

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SEO 101: Understand On-Site and Off-Site SEO to Maximize Visibility

07.15.2019 | SEO

If you’ve been in business for any length of time, you’ve probably come across these three little letters: SEO. Is it magic? Is it trickery? Is it reserved for super-smart web gurus who monitor Google’s algorithm changes like the stock […]

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5 Ways Content Marketing Improves Small Business SEO

03.18.2019 | SEO

Content marketing is a good foundation for driving engagement with your business or brand as well as developing your brand’s identity. It also keeps you on the minds of former and prospective clients. When thinking of content creation, not many […]

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SEO vs. Copy: What’s the Right Amount of Content for Your Website?

02.04.2019 | SEO

I recently had a conversation with a client that turned into a great discussion about how to strike the balance of having the right amount of content on your website homepage. In other words, how do you have enough content […]

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5 Small Business SEO Strategies That You Can Start Today

11.26.2018 | SEO

Spreading the word about your products and services is one of the most important (and challenging) parts of running a small business. You want to be seen! Just because you run a small business doesn’t mean you can’t have a […]

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A Not-So Comprehensive List of SEO Industry Experts to Follow

A Not-So Comprehensive List of SEO Industry Experts to Follow

09.28.2018 | SEO

Let’s be honest, SEO is an ever-evolving machine…literally. And to stay on top of the latest and greatest it takes either a lot of time and money in running experiments, reading and research or a little of both. Today, I […]

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