Houston is the fourth largest city in the United States and is home base to the second largest population of Fortune 1000 companies, following only New York City. So it...

For small businesses looking to stand out in search results, getting ranked by Google is just one part of the battle. The next half of the battle is actually getting...

Many B2B companies shy away from holiday marketing, reserving that approach for B2C companies that target consumers who are looking for great deals around certain holidays. Unfortunately, that mentality can...

By now, you have probably heard about the General Data Protection Regulation (GDPR for short) that took effect throughout the European Union on May 25, 2018. The regulation, which is...

I believe strongly in the power of effective blogs to generate new leads and customers for businesses. There is simply no substitute for a good piece of content engaging your...

The Marketing Refresh team had the opportunity to hear from several marketing, search, and branding leaders at the 2018 Interactive Strategies Conference presented by the Houston Interactive Marketing Association (HIMA)....

One of the predominant schools of thought in content marketing is that every blog on your website should be evergreen — in other words, be relevant to the reader year-round....

On the Friday before the start of each year’s Houston Rodeo, there is an uncommon sight on Houston’s city streets. Once per year, vehicles all across Houston give way to...