Guiding you. Supporting you.
Helping you Reach Business Goals.
We will create a strategic roadmap that drives your business growth, do the heavy lifting, and in the process help you understand what we’re doing to drive results.
Worried about what to do? Where to start? Don’t worry. This team will lead the way, and project manage the process.
Founder & CEO
Terri Hoffman founded Marketing Refresh in 2009 with the objective of helping small and medium-sized businesses market in the same league as companies with millions in their marketing budgets. By leveraging her 20+ years of marketing experience and her relationships with other freelance marketing specialists, Terri is able to focus on devising financially efficient plans that drive results.
Prior to starting Marketing Refresh, Terri was the Director of Marketing at Omni-ID, an RFID tag start-up based in the San Francisco Bay Area. Terri also led the Account Services team at THUNDER FACTORY, an integrated marketing agency where she learned the value of building strong relationships, and listening closely to client’s needs.
Terri graduated from Michigan Tech University in 1994 with a degree in Marketing, where she played for 4 years on the women’s basketball team.
Terri lives in Cypress, Texas with her husband and three daughters. She loves to play tennis and watch football (GO PACK)!
Director of Search Marketing
After partnering with Marketing Refresh for three years to aid in implementation of our clients search marketing goals, Aaron Eaves joined full time in 2014. Already familiar with our antics, he came prepared with an ability to quickly find solutions to any of our organizational woes, while continuing to provide our clients with strategies to increase their Search Engine rankings.
Aaron is the founder of a local search marketing group in Houston, SearchHOU, where marketing professionals meet monthly to share knowledge, experiments and tactics.
When Aaron isn’t geeking out over SEO and project management, he’s geeking out over scuba diving, soccer (let’s go Dynamo!), bass guitar, and traveling. Aaron attended Lamar University where he received a Bachelor of Science in Business Management Information Systems.
Director of Account Strategy
Katy Katz joined Marketing Refresh in 2017. She brought with her over 10 years of interactive marketing experience spanning across higher education, healthcare, technology, software, and SMBs. She has helped companies with numerous aspects of digital strategy, from search engine optimization and social media, to brand strategy and value proposition canvassing. Her passion lies in content marketing and helping companies connect with customers through the interwebs.
Katy volunteers on two local boards in Houston, the Houston Interactive Marketing Association (H/IMA) and SearchHOU. She works with her fearless team members to coordinate speaking engagements with the nation’s leaders in digital marketing.
Katy has also spoken at numerous events nationwide on content marketing, social media, and brand personalization. Connect with Katy on LinkedIn or Twitter to geek out on marketing, chips and queso, or your latest Netflix obsession.
Gary is our capable middle-infielder who brings a diverse skill-set and thoughtful approach to the game. Having spent nearly two decades in television operations, he comes to us with a unique blend of technical intuition and creative vision. His background as an accomplished fine art/documentary photographer gives us the ability to generate fresh, artful and creative visual solutions for our clients.
When he’s not working to beat a deadline, he can be found enjoying his hometown, specifically, the Houston Heights, where he was born and raised. Gary loves to give visitors the tour of coffee shops, restaurants and dive bars, and shares the numerous backstories whenever possible. His sense of wonder and passion for the brand is always evident in his work and play.
Road trips, dinners with his daughter, and building his record collection, are what fuels his creativity and satisfies his soul.
Tiffany McArthur originally joined Marketing Refresh in 2016 as a freelance Social Media Manager and copywriter. Now, she rejoins our team as an Account Manager! She brings with her many years of digital marketing knowledge, including oversight of website design, brand management, copywriting, email marketing and social media strategy, as well as over a decade of management experience. On her creative side, she has spent the past few years developing her skills in graphic design and photography. Tiffany prides herself in the ability to find an organization's overall voice and relay it consistently to consumers through various forms of marketing.
Tiffany has been married to her dapper husband, Frank, for ten years and they have one son, Tripp, and four dogs, Mollie, Hadley, Merle Haggard and Willie Nelson.
When she’s not knee-deep in her MacBook Pro or hiding behind her Canon, you can find her hanging out on the beach, listening to audio books, discovering new restaurants with her family or hanging out with her dogs.
Content Marketing Manager and Senior Copywriter
James Caldwell joined Marketing Refresh in 2017, first as a freelance copywriter and then as a full-time copywriter. James has professionally written, edited, and reported his entire adult life, tapping into his lifelong passion for turning thoughts and ideas into words.
James is a sports enthusiast and sports trivia buff! He was born and raised in Houston, making him a lifelong fan of the Astros, Rockets, Oilers, Texans, and Longhorns. He spent time in Saudi Arabia and California, where he graduated from Cal Poly Pomona with a business degree in accounting. Cali was nice, but Texas is home.
James is married to his lovely wife Leslie and they have twin girls, Elle and Jae, who make life fun and interesting. Their cat Gracie completes the family dynamic.
Finally, James has a servant's heart, which is why he loves using his passion for writing, editing, and reporting to help others. James appreciates the opportunity to work with current and new clients as the copywriter for Marketing Refresh!
Christian Merenu originally joined Marketing Refresh in 2018 as a summer intern. He grew into a full-time Account Manager role in the beginning of 2019. Armed with a Master’s degree in Marketing from the University of Houston, he is driven by a strong desire to learn new ways to help clients develop their marketing strategy, beat any marketing challenge, and support client growth.
During his internship, Christian primarily focused on supporting the Search and Account Strategy teams. This helped strengthen his knowledge and understanding of search, content, and website analytics. Christian prides himself on his ability to dive head-first into any new organizational challenge to find the best solution.
Christian loves getting out to a movie or a local concert. He was born and raised in Houston, so, of course, he is a Texans and Cougars fan.