Guiding you. Supporting you.
Helping you Reach Business Goals.
We will create a strategic roadmap that drives your business growth, do the heavy lifting, and in the process help you understand what we’re doing to drive results.
Worried about what to do? Where to start? Don’t worry. This team will lead the way, and project manage the process.
Founder & CEO
Terri Hoffman founded Marketing Refresh in 2009 with the objective of helping small and medium-sized businesses market in the same league as companies with millions in their marketing budgets. By leveraging her 20+ years of marketing experience and her relationships with other freelance marketing specialists, Terri is able to focus on devising financially efficient plans that drive results.
Prior to starting Marketing Refresh, Terri was the Director of Marketing at Omni-ID, an RFID tag start-up based in the San Francisco Bay Area. Terri also led the Account Services team at THUNDER FACTORY, an integrated marketing agency where she learned the value of building strong relationships, and listening closely to client’s needs.
Terri graduated from Michigan Tech University in 1994 with a degree in Marketing, where she played for 4 years on the women’s basketball team.
Terri lives in Cypress, Texas with her husband and three daughters. She loves to play tennis and watch football (GO PACK)!
Director of Search Marketing
After partnering with Marketing Refresh for three years to aid in implementation of our clients search marketing goals, Aaron Eaves joined full time in 2014. Already familiar with our antics, he came prepared with an ability to quickly find solutions to any of our organizational woes, while continuing to provide our clients with strategies to increase their Search Engine rankings.
Aaron is the founder of a local search marketing group in Houston, SearchHOU, where marketing professionals meet monthly to share knowledge, experiments and tactics.
When Aaron isn’t geeking out over SEO and project management, he’s geeking out over scuba diving, soccer (let’s go Dynamo!), bass guitar, and traveling. Aaron attended Lamar University where he received a Bachelor of Science in Business Management Information Systems.
David joined Marketing Refresh in the fall of 2015. He brings a diverse set of skills and styles of design with him as well as his philosophy of "function over form" design - the belief that the best solutions are created when you place the purpose or reason as the focal point for each design concept.
David has been involved with the Houston Interactive Marketing Association (Houston IMA) where he served on the Marketing Committee. He has an extensive background in creative arts, and has been working as a graphic designer for almost fifteen years.
If you’re trying to find David when he’s not busy at Marketing Refresh, you’d likely find him playing drums in multiple bands, shopping for records (yes, actual vinyl), creating art and spending the majority of his time with his son. David attended the University of Houston / UH-Clear Lake where he received a Bachelor of Fine Art in Applied Design and Visual Art.
Director of Account Strategy
Katy Katz joined Marketing Refresh in 2017. She brought with her over 10 years of interactive marketing experience spanning across higher education, healthcare, technology, software, and SMBs. She has helped companies with numerous aspects of digital strategy, from search engine optimization and social media, to brand strategy and value proposition canvassing. Her passion lies in content marketing and helping companies connect with customers through the interwebs.
Katy volunteers on two local boards in Houston, the Houston Interactive Marketing Association (H/IMA) and SearchHOU. She works with her fearless team members to coordinate speaking engagements with the nation’s leaders in digital marketing.
Katy has also spoken at numerous events nationwide on content marketing, social media, and brand personalization. Connect with Katy on LinkedIn or Twitter to geek out on marketing, chips and queso, or your latest Netflix obsession.
Visual Media Manager
Gary is our capable middle-infielder who brings a diverse skill-set and thoughtful approach to the game. Having spent nearly two decades in television operations, he comes to us with a unique blend of technical intuition and creative vision. His background as an accomplished fine art/documentary photographer gives us the ability to generate fresh, artful and creative visual solutions for our clients.
When he’s not working to beat a deadline, he can be found enjoying his hometown, specifically, the Houston Heights, where he was born and raised. Gary loves to give visitors the tour of coffee shops, restaurants and dive bars, and shares the numerous backstories whenever possible. His sense of wonder and passion for the brand is always evident in his work and play.
Road trips, dinners with his daughter, and building his record collection, are what fuels his creativity and satisfies his soul.
Lindsay has been part of the Marketing Refresh family for some time but officially joined the team as an Account Manager in 2017.
She’s no stranger to managing. Before this, Lindsay spent two years with Postmates as the Field Operations Manager for both the Houston and Dallas Area. In that role, she hired, trained, and managed roughly 1,200 couriers. Lindsay has also worked as a freelance social media manager for several small businesses as well as a freelance copywriter for a local bakery, event planner, and car dealership.
When she isn’t serving clients, Lindsay loves to bake, paint, and play with her Boston Terrier, Gatsby. She’s currently trying to eat her way through Houston, one cheese board at a time. And is a proud graduate of University Of Texas with a B.S in Advertising. Hook ‘EM!
It took James three sentences to get an interview and one blog post to get the job. His passion for creativity and desire to work for Marketing Refresh was evident. He joined the team in 2015 with a pen and a goal to move from good to great.
Prior to this, James was a Junior Copywriter at Unleaded Communications. He created taglines, e-blasts and web content for some of the biggest Oil and Gas companies in Houston. His ability to breakdown technical content into something readable is a tremendous value but by no means his only tool in the shed. With the industry downturn, James took his unique skillset to Marketing Refresh.
He’s a native Houstonian and a proud UH alumni with a B.A in Communication. Like other millennials, James enjoys good food, hiking and craft beer. Don’t let his quiet persona fool you. He’s soaking up every word to turn his passion into results.
James Caldwell joined Marketing Refresh in 2017, first as a freelance copywriter and then as a full-time copywriter. James has professionally written, edited, and reported his entire adult life, tapping into his lifelong passion for turning thoughts and ideas into words.
James is a sports enthusiast and sports trivia buff! He was born and raised in Houston, making him a lifelong fan of the Astros, Rockets, Oilers, Texans, and Longhorns. He spent time in Saudi Arabia and California, where he graduated from Cal Poly Pomona. Cali was nice, but Texas is home.
James is married to his lovely wife Leslie and they have twin girls, Elle and Jae, who make life fun and interesting. Their cat Gracie completes the family dynamic.
Finally, James has a servant's heart, which is why he loves using his passion for writing, editing, and reporting to help others. James looks forward to working with current and new clients as a full-time copywriter with Marketing Refresh!