Blog Topics / Calendar - We develop a calendar of blog topics on a rolling 90-day schedule. Information includes topic, keyword focus, target persona, target stage of the buying process, call-to-action (CTA). This structure helps ensure accountability and enables more efficient planning and information gathering.
Persona Focus - we develop strategies, topics, and campaigns to propel specific personas (that were identified during the buyer's journey project) through each individual's distinct decision-making process.
Calls-to-action - We include different calls-to-action in different pieces of content throughout the decision-making process. They range from top-of-the-funnel (subscribe to our newsletter) to bottom-of-the-funnel (contact our sales team).
Keyword focus - We monitor and analyze how a company's organic keyword positions grow and improve over time.
Citation management - claiming the location information in a consistent way across hundreds of platforms that manage address, phone number, and hours of operation for businesses.
Reviews and reputation management - Managing customer reviews across multiple platforms, strategies to reach out to gather more positive reviews, and advice on responding to all reviews (positive and negative).
Link building - Analysis of websites from your industry that could provide a reputable link back to your website. Outreach and management of the technical details.