• The 5 C’s of B2B Social Media Success

    There’s a common misconception that social media is only for sharing photos of your dog, complaining about the temperature of the political environment, ❤️ing delicious food photos, and memes. While all of these things are absolutely happening on the various social platforms, they’re not the only conversations. While B2C social media is certainly popular (i.e. […]

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  • New LinkedIn Features to Support Your Business

    LinkedIn recently introduced new features to help businesses stand out on the social media platform, better engage their audience, and generate website traffic. These welcome additions to LinkedIn are valuable for any business and should be immediately utilized: Custom Call-to-Action (CTA) Button Company Tagline Content Suggestions How Can A Business Use Each New LinkedIn Feature? […]

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  • Optimizing Video for Social Media

    60 Seconds or Less?: Optimizing Video for Social Media

    Social media, and specifically the technology that drives social media, has come a long way in the last few years, clearing a path for what has now become the new age of online video. However, unlike the golden age of cinema in the 1930’s, when new audio and filming technologies brought an end to silent […]

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  • Facebook keyword snooze

    Facebook’s New “Keyword Snooze” Feature

    Tired of seeing TV spoilers when you aren’t able to watch your shows live or rants from your Great Aunt Mildred about the politician she’s opposed to? You’re in luck! Yesterday, Facebook started testing a new feature that will allow users to snooze certain keywords, phrases, and users themselves. Here is what you need to […]

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  • How the Cambridge Analytica Scandal Will Affect Your Small Business

    How the Cambridge Analytica Scandal Will Affect Your Small Business

    You’ve probably seen the news – it has been pretty much everywhere. The Facebook and Cambridge Analytica Scandal is heating up and things are not looking good for the social media powerhouse. Starting this week, Facebook users are starting to find out if they were among the 87 million users whose information was compromised for […]

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  • Social Media

    How to Prioritize Social Media Platforms for Your Business

    As digital marketers we are often questioned about social media platforms. Business owners wonder what platforms they should be on and how best to use them. They are also usually excited and want to be on every platform without realizing that not every platform is the best fit for their company. You need to carefully […]

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  • creative director instagram takeover

    Our Creative Director Takes Over Instagram

    Hi! Hello! Guten tag! Как дела! Just your friendly Marketing Refresh Creative Director here. My name is David, and I am taking over our Instagram this week. Hopefully, you will tune in to my daily posts about the many faces of design and how it all ties into our approach to marketing. This blog will […]

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  • You Can Now Schedule Instagram Posts .. and Other Instagram News!

    You Can Now Schedule Instagram Posts … and Other Instagram News!

    Social media managers all over the world have had a reason to celebrate this past week. Instagram has made several substantial changes, and we are living for all of them. Most importantly, Instagram finally has given users the ability to schedule Instagram posts. With the new Instagram scheduling API and Facebook’s algorithm change, Instagram is […]

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  • Instagram Just Made Our #Hashtag Dreams Come True

    Today Instagram completely changed the game. Instagram has always been THE social network for following influencers and creators, but they just stepped it up a notch. As of today, Instagram users can follow hashtags as they do users – thus making the user experience on Instagram more personalized than ever before. So what does this […]

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