• seo search engine optimization digital marketing agency marketing refresh houston texas

    SEO 101: Understand On-Site and Off-Site SEO to Maximize Visibility

    If you’ve been in business for any length of time, you’ve probably come across these three little letters: SEO. Is it magic? Is it trickery? Is it reserved for super-smart web gurus who monitor Google’s algorithm changes like the stock market? The real answer is that SEO (Search Engine Optimization) is about strategy. It’s about […]

  • content marketing seo digital marketing refresh houston texas

    5 Ways Content Marketing Improves Small Business SEO

    Content marketing is a good foundation for driving engagement with your business or brand as well as developing your brand’s identity. It also keeps you on the minds of former and prospective clients. When thinking of content creation, not many small businesses consider optimizing their content for search. But in fact there are ways to […]

  • SEO vs. Copy: What’s the Right Amount of Content for Your Website?

    I recently had a conversation with a client that turned into a great discussion about how to strike the balance of having the right amount of content on your website homepage. In other words, how do you have enough content for SEO purposes, but not too much copy that your target audience is overwhelmed and […]

  • 5 Small Business SEO Strategies That You Can Start Today

    Spreading the word about your products and services is one of the most important (and challenging) parts of running a small business. You want to be seen! Just because you run a small business doesn’t mean you can’t have a bigger online presence. To new small business owners, implementing a strong or consistent digital marketing […]

  • A Not-So Comprehensive List of SEO Industry Experts to Follow

    A Not-So Comprehensive List of SEO Industry Experts to Follow

    Let’s be honest, SEO is an ever-evolving machine…literally. And to stay on top of the latest and greatest it takes either a lot of time and money in running experiments, reading and research or a little of both. Today, I want to share some of my favorite experts that I follow to keep my skills […]

  • the yoast seo bug

    How the Yoast SEO Bug Affected Our Clients

    When our clients sign on with us, they are stating that they trust us with their branding, website, and marketing strategy. We do our very best to make sure everything runs smoothly, but sometimes things happen that are out of our control. Recently, Yoast – a widely used WordPress Plugin for SEO – pushed an […]

  • 15 Link Building Ideas for Local Houston SEO

    15 Link Building Ideas for Local Houston SEO

    Let’s be honest, obtaining new links for your business isn’t always the easiest thing to do. Easy or not, link building is an important part of a well executed marketing strategy. An in-depth analysis confirms that links not only still matter, but are just as important for your website than ever and I’m going to […]

  • What the Google Algorithm Change Means For Your Local SEO Strategy

    What the Google Algorithm Change Means For Your Local SEO Strategy

    Google recently announced an update to their core algorithm. While the Google core algorithm is updated daily, “broad core algorithm updates,” happen only a few times a year. This recent update might have affected your search engine ranking and we wanted to fill you in on what that means. Google has given a few clues […]

  • 7 Ways to Increase Traffic to Your Website

    7 Ways to Increase Your Website Traffic

    You want your site to appear on the first page of Google for relevant keywords because greater visibility leads to more website traffic, and often higher revenue. If you don’t have the budget to create an SEO-focused website from scratch, there are some tactics you can implement on your current site to increase traffic. Add […]




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