You would think with the investment you make each month to have a manufacturer compliant website you are covered with SEO. Unfortunately this is not the case. Yes, the website vendors will set you up with some basics but is that good enough to be competitive?
Another drawback of some typical website templates is that they’re made using outdated coding methods and tools. When it comes to SEO this will leave you missing out on a lot of quality traffic that you could get to your website and ultimately to your dealership. This is where a quality content marketing agency comes in to play.
When you hire a company to help you manage your online digital presence it’s not only a great investment for your dealership but your continued success.
Most content marketing agencies that manage websites include a standard template page that will include basic information about your service department. When it comes to the profitability of dealerships we all know that the service department is one of the biggest revenue streams for dealers.
So why would you want one page that only has a simple paragraph about your service department? The reality is that your service department has many services to offer. Hiring a competent content marketing agency that can write quality up-to-date content about all the services you offer is crucial to maximizing your service department revenue. the other benefit is that when you update your content often you have a much better chance for top search results.
The MR Solution
Maximizing your revenue through your service department is just one example of a targeted SEO strategy. There are many more avenues your content strategy can continue to build on other services your dealership has to offer as well. This is why Marketing Refresh helps to puts together a monthly business plan, so you’re always up-to-date and leading the way.
The problem most dealers have with SEO is that they’re looking for immediate results. You will get some results within your first few months of starting, but a well executed SEO strategy takes much more than that. When it comes to optimizing your website patience is the name of the game. This is a long term investment. Search engines want to see consistent improvements on your website. They’re not going to give you highly ranked results by just maximizing your content for a couple of months and then quitting. The important thing to remember is that if search engines are constantly searching for new relevant content and updating, you should be too.
… So Here’s The Gist
If there’s one thing to take away from this discussion it’s that there’s no one stop shop when it comes to SEO. If you’re not looking to commit to really building your dominance in your market don’t hire a content marketing agency. It’s important for us to be upfront with our clients. This is a long-term investment and when done properly will help take your dealership to the next level and assist in a sustained growth strategy.
We all know that customers are becoming more and more educated these days. You can look at this as a problem or an opportunity to benefit from it. Be the go-to dealer in your area with all the information that a customer is looking for. The dealerships that are early in adopting a strong content marketing strategy will reap the long-term benefits.
It’s not just about SEO either. SEO is only one facet of your overall content marketing strategy. Getting your SEO strategy working together in a cohesive way with the rest of your content strategy can be overwhelming for most dealerships. That’s why our team at
Marketing Refresh is committed to helping you on this journey.
Contact us for more details on how we can help you get started!
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