At Marketing Refresh we absolutely love blogging and all the benefits that come with it. Something we ‘car folk’ can relate to is tire size. The bigger the tire, the more traction we get. Blogging is the ‘tire’ in your internet sales strategy and it’s essential to getting the most ‘traction’ out of your internet presence. While there’s a multitude of topics you can pursue as part of your content strategy we’ve broken it down into a few areas you might focus on the most.
Sales Driven Blog Topics
We all know that sales is probably the most important part of any dealership. The sales department is the fuel that keeps the pistons firing at your dealership, but also your biggest avenue for customer engagement. These can be a great resource for answering common questions but also building trust with your customers.
- Feature a new model in your inventory
- Write ‘how to’ articles like: setting up your bluetooth, what a tire pressure light means, programming your memory seats, etc..
- How superior Customer Service sets your dealership apart.
- How to negotiate a fair deal. A great one for building trust!
- Car model comparisons against similar makes.
Service Driven Blog Topics
Including blogs about your service department and body shop is a great way to educate your customers and create a level of transparency that builds trust. Writing about common service problems can increase not only your website traffic but keep your service bays full.
- Common issues found in older models.
- Benefits of using manufacturer parts.
- How recommended service benefits the customer.
- What your Body Shop has to offer.
- Awards your service department has won.
The ‘Drive Away’
Don’t let this become overwhelming. Have fun with your articles. Keep them simple and easy for people to understand.
Talk with your co-workers and gather ideas from them. This could be a great resource for seeing what customers are asking about the most. Make it a team effort.
Gathering blog content can also be a great resource for training new sales team members as well. Utilizing your blog as a resource on products and services will create a more well informed staff that interact better with your customers and close more deals.