My Refreshing Summer Twist Comes to an End
08.17.2018 | Blog, Company News
Summers in Houston are always bittersweet. I come home, see my family, experience exciting moments, and when summer ends, UF calls me back to Gainesville. But this year, I am especially thrilled to start my senior year of college after having accumulated an immense amount of skills throughout my summer internship with Marketing Refresh.
I used to think that internships were about getting your boss coffee, and if you were lucky, you could get the chance to learn a thing or two about what your career could be like.
Even though I made a pot of coffee here and there, my internship with Marketing Refresh couldn’t have been further from that stereotype.
There were always friendly faces in the office and I was quickly welcomed into the bustling agency life. There was always something going on, whether it was a team meeting, a client meeting, scheduling, video shooting or project planning- which meant there was always something for me to learn.
Although this was not my first internship, I had never been a part of a digital marketing agency. Through this opportunity, I was able to gain knowledge about the structure of an agency and how to cultivate relationships with many different clients in a professional and successful manner. I was also able to hone in on my writing skills while organizing and co-copywriting our agency’s portfolio project, writing blog posts for our clients and learning how to complete a press release.
When it came to media posting and online success, I learned how to properly configure blog settings for increased views and appearances in search results while understanding the process of search engine optimization and the importance of online keywords. A few other types of projects I had the chance to work on:
- Scheduling and creating social media posts
- Conducting industry research for our clients’ blogs and social posts
- Editing content calendars
- Working on lead generation campaigns
- Sitting in on client meetings, which helped me experience the account side of advertising
All of these experiences culminated in a widened perspective on company organization and proper client communication. I am extremely grateful to have had this opportunity and although I am leaving Texas, Marketing Refresh has left me with the valuable knowledge I know I will carry throughout the rest of my career.
I would love to thank Terri, Katy, Lindsay, Aaron and all the Marketing Refresh family for making this an unforgettable summer with so much growth!