A simple search of ways to get your website ranked on search will undoubtedly give you some results on the importance of content. The reason being is that content is potentially the single most important component of any well designed website. It’s the motor that drives traffic to your site.
What Is Content?
So you’re probably wondering, well what is content exactly? The content of your site is not only the text that most people automatically connect with content, but all the other things that search engines will search for when they’re trying to rank you. This can include pictures, videos, links, and even the way your website is coded. That’s right, coded! Even if a website looks visually appealing, if it’s coded poorly, the search engines can’t either decipher your content or even see it.
If we’ve started to get your attention you’re probably starting to realize that you may be missing out on something pretty BIG opportunities by ignoring your content marketing strategy. Developing a strong content marketing strategy can not only be very beneficial to your dealership website but it’s crucial to maintaining a competitive advantage.
A way to look at it is, if a customer is looking for a particular car that you sell or service that your dealership has to offer will they be able to find your business? When they search for you by name on google, bing, or yahoo will your business be findable?
Examples:
- 2015 Nissan Altima Denver, Co
- Nissan service department Beaumont, TX
Are you showing up for these type of searches on the first page? If not it is time to put together a content plan. Of course I am just using a couple of simple search examples of what people may be looking for, but just imagine if they’re looking for something more specific. If you’re not showing up at all under a basic search, you will definitely not show up under more refined searches. Starting to get the idea?!
So What’s The Payoff?
The short answer is visibility, but visibility generates leads. And that creates opportunity for increased sales revenue.
Here are a few examples of what good content writing can do for your website. Look at the google searches provided here from BMW of Schererville, and Twin City Nissan. These dealerships are showing at the top of a google search as a result of effective content strategies.
… So Here’s The Gist
If you’re new to the idea that content marketing is an essential part of your business – you’re not alone. Many business owners today still don’t recognize the importance of a finely executed content strategy. The reality is that in todays modern world, competition is fierce in cyberspace and everyone is trying to get ranked on the first page. The only way to stay in the game is to adopt an effective content marketing strategy of your own.
There are plenty of articles online that will give you ideas about how to write effective content for your website. A few great resources to rev up your in-house content writing are Hubspot and Portents blogs. These two companies are a great way to get started but there’s a lot to implement if you’re going to get onto the first page.
Getting all of your content into a cohesive strategy can be overwhelming. That’s why our team at Dealer Marketing Refresh is committed to helping you on your journey.
Give us a call or contact us for more details on how we can help you get started!
