The most profitable dealerships often have the best customer service throughout the buying journey. A great experience on the lot will certainly help you close a deal, but how are you attracting and interacting with customers outside of those four walls?
Marketing Refresh is here to educate. Don’t be embarrassed if you’re guilty of these marketing no-no’s. If you let us, we can fix them.
Mistake #1: Not Being Active On Social Media
Successful dealerships post, tweet and share because multiple touch points increase awareness and brand loyalty. Creating a Facebook page to connect with a network of over 1.23 billion users is a good start, but having a page isn’t enough.
To experience the full marketing benefits of social media requires creativity, consistency, and the use of multiple platforms. We recommend posting content twice a day and mixing it up.
Post pictures of your inventory and company events, highlight service specials, share articles, and invite satisfied customers to post reviews. This gives your dealership personality and allows you to connect with potential customers on laid-back platforms.
Hiring Dealer Marketing Refresh to manage your social media accounts is a low cost way to ensure valuable content is posted regularly and you’re getting all 10 Benefits of Social Media Marketing.
Mistake #2: Not Following SEO Best Practices
To attract customers your dealership needs SEO, and your website needs more than an inventory and contact section. It needs relevant content with the appropriate use of keywords and outbound links. An easy way to create this content is to add a blog to your website and post weekly.
Write about the cars on your lot, your sales team, dealership events and community stories.
For dealerships without the time to research, write, edit, and post weekly blogs, Dealer Marketing Refresh is a valuable asset. Contact Us Today!
… So Here’s The Gist
Being active on social media and following SEO best practices are no longer optional. To get a marketing boost, Hire Dealer Marketing Refresh because we have over 30 years of marketing experience and are committed to making you #1 in your targeted geographic area.
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