An unscripted iPhone video might get some Facebook likes, but if you want to increase sales with video marketing, you’ll have to kick it up a notch.
At Marketing Refresh, we’ll script useful content, film with the right equipment, edit it to highlight your brand and put it in a place to be seen, for a lot less than you think. Here’s some advice we give our clients.
Talk About Your Brand
You have an About Us page on your website, but is it being read? A better way to engage and inform potential customers is to talk about it on video.
Here’s a short clip we put together for our client, Chastang Ford, that tells customers what makes their dealership different.
Share What Customers Have To Say
You have some reviews on Google or Yelp, but they aren’t as good as a video testimonial. Customers are more likely to believe what they hear if they can see the person saying it.
Our client, Twin City Honda, took our advice and started recording customers after the car buying experience. Take a look.
Remember To Be Creative
The goal of video marketing is to create shareable content that encourages customers to act. Entertaining videos are shared more than boring ones, so embrace creativity.
It’s not a dealership video but here’s something made for a Machine Shop in Houston.
… So Here’s The Gist
Video marketing can help sell cars by raising awareness and creating engagement. Talk about your business, post testimonials, and create shareable content. For dealerships without the resources to make that happen, we can help.
Contact us today and let’s talk video marketing.
