Millennials matter. Adults from 18-34 make up the largest demographic group. Your dealership needs to step away from traditional marketing and adopt a new strategy to target them.
Marketing Refresh knows how millennials think and can help your dealership create a plan to attract them. Here are some points to follow.
Optimize Your Mobile Website
To millennials, if you’re not on the small screen, your company doesn’t exist. Take a look at these surprising mobile marketing statistics to see the details of their cell phone addiction.
Your website is home base. If you haven’t looked at it from a cell phone, do so now. It may have been designed by the manufacturer and might need a boost.
With a clean layout, appropriate file sizes, and the right amount of text, you can have the fast and responsive website millennials require.
If you don’t have a designer, copywriter, or coder, we can help. We have the resources and experience to make the perfect mobile optimized and friendly website.
Continue Your SEO Strategy
Mobile optimization is only part of it. Your dealership needs SEO for it to show up on the first page of Google and Bing search results.
By optimizing for short and long tail keywords, using in and outbound links, and regularly posting useful content, you can show up where you need to and spark an interest.
Join Their Conversation
Millennials love to communicate with authentic companies.
Post thought-provoking articles on social media, appeal to their Instagram mindset with pictures and videos of cars and invite them to share their experience or recommendations.
If you get a comment, be sure to respond. The right communication can turn them into a brand champion who promotes your dealership.
… So Here’s The Gist
Millennials make up the biggest piece of the pie. If your dealership wants to attract them, you need a mobile website that is both friendly and optimized to join the conversation. We can help with both.
Contact MR Today and sell more cars to millennials!