In the past several years digital advertising has generated a buzz over the emergence of new trends, each with the promise of being able to take your business a cut above the competition. One that stands out in particular and is the most familiar is Facebook advertising.
Since Facebook has established itself as the social media platform, it has been hailed by marketing experts as a best practice for promoting products and services. Below we’ll learn why Facebook advertising is going to be beneficial for automotive dealerships in more ways than one.
Facebook is a Powerful Website
One of the most obvious reasons why Facebook advertising is going to be perfect for your automotive dealership is its popularity. There are more than 1 billion global active users on Facebook, which is tantamount into having an extensive reach for the ads you will promote. After Google, Facebook is ranked as the second most visited website online. The reality here is that this translates into a higher possibility that the ads you’re running will reach more people effectively.
Ads can be Targeted for a Specific Audience
Even if Facebook has billions of global users, it does not mean that your ads will reach all of them. Facebook advertising is beneficial for marketers because it offers them the ability to target specific targeted audiences. For example, marketers can target on criteria based on their age, location and interests identified on their Facebook profiles. What does this mean? This means Facebook will automatically scan through profiles to find matches you’re targeting and only these people will be able to view your ads.
Easy Performance Monitoring
Another benefit to Facebook is that it has also outdone other options for online advertising because of the capability to easily monitor and adjust the success of every campaign. This allows you to access real-time reports and metrics that let you tweak the target audience you’ve selected for maximum impact.
It will give you insight into things like how many people your ad has reached and how many of them have actually clicked on the ad. You will also be provided with a comprehensive analysis of the costs and conversion rates. All of this together allows you to avoid costly mistakes.
A Cost-Efficient Way to Reach Your Target Market
Facebook advertising also presents the benefit of being economical when it comes to price. Compared to other means of advertising, such as event sponsorships and the use of traditional marketing collateral, Facebook advertising will not cost you an arm and a leg. Even with such minimal cost, you will be surprised with how successful you can be in getting word-of-mouth buzz word generated around your automotive dealership.
… So Here’s The Gist
So what have we learned? The answer is simple. Facebook has opened doors for dealerships of all sizes to be competitive in the marketplace, regardless of the size of your marketing budget or technical prowess on social media. The capability to target specific market segments geographically and capture specific demographic characteristics that give you real time data is invaluable to any content strategy.
If you are tired of missing out on great opportunities our team at Marketing Refresh is committed to helping you on your journey. Let us show you what an effective content strategy can do for you!
Contact us for more details on how we can help you get started!