Email marketing is easy. I have the spam to prove it. Let me rephrase, email marketing is easy, but results requires strategy.
To fill your service bays and sell cars with the help of email campaigns, here is what you need to know.
Why Is Email Marketing Popular?
It works. Email marketing provides the greatest R.O.I of any marketing channel.
It’s affordable and targeted, allowing you to connect with potential customers without eating up your entire marketing budget.
Here are 16 Examples of Awesome Email Marketing to get your wheels turning and show you where an effective marketing strategy can take you.
Who Should I Send Emails To?
Current customers are a great start. Collect names and email addresses of everyone who buys a car off your lot or brings theirs in for service. These people know your brand and are more likely to respond favorably to email marketing.
For the best results, you need to send emails to potential customers within 100 miles of your dealership. You don’t have their email addresses but can still contact them. Some vendors will collect the emails for you and allow you to rent the list.
What Should My Emails Say?
Best Practices For Email Subject Lines to get you on the right track.
Open your email with a greeting and the recipient’s name. Addressing them as a potential customer or another generic term lacks personality and should be avoided.
In the body of the message, focus on one thing. It could be an upcoming sale, a service coupon, or something interesting about your dealership. If you have a lot to say, send multiple emails.
The final step is the purpose of email marketing. Get the reader to act. Include a button or link they can click to download a service coupon, take them to a contact page, view inventory, or whatever your desired action is.
… So Here’s The Gist
Successful email marketing requires strategy. We’ve given it to you. For dealerships without the resources to implement these tactics or for those who want better results, Marketing Refresh is the answer.