Marketing Refresh Blog

Websites, copy, blogs, email paid ads, social media – it’s a lot to think about and keep track of. So, what do you do? You set up a marketing dashboard. “How do I set up a marketing dashboard,” you ask? […]

Addressable Advertising. That’s the buzz phrase of the year for TV advertisers trying to improve the measurement and targeting of advertising spend. According to a recent report by AdAge, there’s $70 billion at stake for advertisers. That’s how important this […]

The millennial generation changed the game for how to market product and services to technologically-savvy and heavily-informed consumers. But, Gen Z will push the envelope even further when they become the largest group of consumers in the world. Don’t look […]

First, mobile access of websites surpassed desktop usage. Now, digital advertising spend is expected to surpass traditional ad spend in 2019. While digital advertising has been around for a while, this shift represents the monumental opportunity for your company to […]

By now, you have probably heard about the General Data Protection Regulation (GDPR for short) that took effect throughout the European Union on May 25, 2018. The regulation, which is designed to protect consumer privacy in the EU, has led […]

The Marketing Refresh team had the opportunity to hear from several marketing, search, and branding leaders at the 2018 Interactive Strategies Conference presented by the Houston Interactive Marketing Association (HIMA). One of those speakers was our very own Director of […]

Do you ever feel like your marketing strategy is in need of a refresh? Our company works with numerous brands in the oil and gas industry, and we commonly find these companies in one of these situations: Stuck: There are […]